> To preface the article, I primarily work on, and prefer, back-end code. I've been involved in both web and software development for over 4 years now Cool, cool. To preface this comment, I'm a user experience designer, and I've been doing web software development and design for over 20 years. In reality, your conjecture turns out to be largely untrue. Visual design quality does have an impact. Main principle you wan…
I believe in making products aesthetically pleasing. I spend a lot of time ensuring my products look good because I know that this is the first impression of any product. I'm constantly improving the design of my products in subtle (and sometimes not subtle) ways.
Full redesigns are the design equivalent of full software rewrites. They suffer from all the same issues: second system affect, loss of functionality, loss of knowledge, etc. And like software re-writes, sometimes they are necessary but often they are not.