Perhaps they're moving away from "Tunes"? It was a music player. Now it's a music, video, book, and app store and media center, as well as a connection hub for all of your accessory devices. I have a feeling that whatever they announce tomorrow will only be a proliferation of this trend. "iTunes" has got a ton of brand awareness, but we've seen them appropriately drop "Computer" from their company name and "Phone" fr…
They may do this, but it likely wouldn't be so soon after the iTunes icon change a few months ago- If they were going to drop the brand, they would have done so then.. Or at least not gone through the effort to rebrand.
I wouldn't be surprised by anything.