31–40 of 464 posts
I honestly would not be surprised if the difference in effectiveness of targeted vs untargeted advertisement turns out to be none, negligible or even unfavorable to targeted. Sure, NYT is not enough data to be significant, especially when compensating for my confirmation bias, but I would really like to see more sites stop tracking, at least from an ethical standpoint.
Earlier quoted context omitted.
Does this include "remarketing"? From what I read it's much more effective. For those that don't know, remarketing involves showing ads to only people who have visited your website, or interacted with your brand before. Is this considered targeted?
I always wonder if this really works? Amazon uses it a lot and all I get ads for are products that I already bought. Which is pointless.
I honestly would not be surprised if the difference in effectiveness of targeted vs untargeted advertisement turns out to be none, negligible or even unfavorable to targeted. Sure, NYT is not enough data to be significant, especially when compensating for my confirmation bias, but I would really like to see more sites stop tracking, at least from an ethical standpoint.
most of the big websites can afford to stop tracking. The problem is that smaller / weird niche websites can't , and gdpr is disproportionally hurting them.
Earlier quoted context omitted.
I hope that whole industry just dies and the hordes of wasted software engineers can instead be used on something that actually adds value to society.
And all the other software developers working on things directly and indirectly funded by that industry should what? Take up knitting?
This has happened to me at least 3-4 times in the last 2 years: I go to a supermarket or a store that I have never been to, I do shopping and come back home. After a few hours, I pick up my phone to check Email/Facebook, only to find myself staring at an advert for a product that's sitting in my fridge.
I mean, come on... The first time this happened I thought it was a funny coincidence, but it has happened with products that I did not bring home either. I can't be the only one?
And this is my point precisely as to why behavioral ads suck. They make you realize just how much companies are spying on you and using your data to feed you crap. Would I really want to have any part in this kind of an endeavor? Let's be real here.
Earlier quoted context omitted.
I always wonder if this really works? Amazon uses it a lot and all I get ads for are products that I already bought. Which is pointless.
I think what you're referring to is different or more advanced. Simple remarketing involves putting a tracking pixel on your website, and then your ads show only to those users on another platform such as Facebook. It usually (on the base level) does not include purchase history.
I honestly would not be surprised if the difference in effectiveness of targeted vs untargeted advertisement turns out to be none, negligible or even unfavorable to targeted. Sure, NYT is not enough data to be significant, especially when compensating for my confirmation bias, but I would really like to see more sites stop tracking, at least from an ethical standpoint.
most of the big websites can afford to stop tracking. The problem is that smaller / weird niche websites can't , and gdpr is disproportionally hurting them.
Earlier quoted context omitted.
Does this include "remarketing"? From what I read it's much more effective. For those that don't know, remarketing involves showing ads to only people who have visited your website, or interacted with your brand before. Is this considered targeted?
I always wonder if this really works? Amazon uses it a lot and all I get ads for are products that I already bought. Which is pointless.
I've seen some compelling case studies that it does work, and even at low conversion % for big-ticket items (like hotels etc) it's insanely cost effective.
I honestly would not be surprised if the difference in effectiveness of targeted vs untargeted advertisement turns out to be none, negligible or even unfavorable to targeted. Sure, NYT is not enough data to be significant, especially when compensating for my confirmation bias, but I would really like to see more sites stop tracking, at least from an ethical standpoint.
This makes sense to me. If you are targeting me, I have told you I like it, and therefore don't need you to tell me about it.
Earlier quoted context omitted.
I hope that whole industry just dies and the hordes of wasted software engineers can instead be used on something that actually adds value to society.
And all the other software developers working on things directly and indirectly funded by that industry should what? Take up knitting?