I work in genomics. My lab, many of my friends and acquaintances work in genomics or had to dabble with it for at least one of their projects. You would think we would all be fascinated by this stuff, getting to know your own DNA and everything. Yet I don't know a single person who would even consider using 23andMe's service. To me this is all an elaborate scam. Why on earth would you pay them to give them your data…
You don't have to provide them with your real name. Also, I work in genomics and am a 23andme customer/product (although I was the latter before I the former became true).
Call me paranoid... is that sort of activity even regulated? Isn't this like a public image for photography?