Earlier quoted context omitted.
Please forgive me if this is taking things OT, but if you want to go down the "do it yourself" route but are new to this area, what would be an efficient way to quickly grok the space? I'm aware there is a plethora of PPC communities and blog posts, but if you are a smart geek who just wants to ramp up efficiently is there a book/ebook/concise set of posts that you(/others) would recommend that covers the basics and…
OMG, are you throwing me a softball here, what with the "grok" reference? I just posted a longish reply to the root post with some general guidance, but I also just wrote http://adgrok.com/getting-started last week to help total newbies get going. What we're hoping to build with AdGrok (and admittedly, we're not completely there yet) is a tool that lets you act like an "AdWords Certified Professional" without all the…
I had a look at the Adgrok.com site - it's sadly not what I'm looking for as I don't think it fits with the situation I'm trying to fill.
My younger brother is a new recruit in the PPC team of a leading retailer - as he is learning on the job from his colleagues I'm trying to find ways he can learn all the basics and quickly move onto advanced ideas they may or may not be using. Sadly AdGrok presumably won't work as he is just an employee who doesn't have any say or ability to utilize adgrok's statistics collecting into his workflow as he doesn't have any admin capability within the company.
I was therefore looking for other resources - if you have ideas or suggestions I'd be grateful! Thanks.