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Why are tech companies making custom typefaces?

arun.is

31–40 of 205 posts

Re: Why are tech companies making custom typefaces?

#31

This is one of those times where as a working creative that frequently reads Hacker News I straight up face palm. I have to imagine a lot of these commenters would say the same in regards to any sort of subjective artistic choice that isn't purely optimized for efficiency. I would like to leave you with a quote by Briano Eno from a really good lecture he gave several years ago that I hope can provide a jumping off po…

Actually the content of the article makes this comment slightly unwarranted (unless I'm misreading the tone). The author has described, quite well, on how typography isn't about just subjective artistic choice but largely its functional implications. Oh and there is a reason why a lot of engineering folks have critical opinions about this. Some of us have worked with designers in the past that simply do not take the effort to explain why a certain design choice was made (even though they put a painful amount of thought into the process). At my office, it took our engineering and design team a lot of time to finally figure out what was missing. Now our discussions have designers going into details of choices which makes it so clear that most of them aren't subjective at all (some are, and that is fine).

Re: Why are tech companies making custom typefaces?

#33
I work as a developer at a growing startup, who creates a widget which is inserted into a vendor webpage, much like Intercom's chat bubble.

We spent a lot of time ensuring our build came in as small as possible, in order to reduce server costs and page load times, for millions of potential users.

Suddenly, the creative side of the business wanted to add our own font to the application. The bespoke font files (woff2&1, thanks lord) we were given were almost 5x the size of the initial build package.

All the worth of optimisation, right?

Re: Why are tech companies making custom typefaces?

#35

I don't think most tech companies actually want a completely custom, radically new typeface. They want a designer to trace Helvetica so they don't have to pay licensing fees.

Wow, I didn't even realise Helvetica needed a licence. Nor that its pay per click:

"When purchasing your digital ad license, you specify the number of impressions your campaign will require. If you’re uncertain how many impressions you will need, you can purchase a small allotment and true up at the end of the month."

https://www.fonts.com/font/linotype/helvetica/licenses

Re: Why are tech companies making custom typefaces?

#36

This is one of those times where as a working creative that frequently reads Hacker News I straight up face palm. I have to imagine a lot of these commenters would say the same in regards to any sort of subjective artistic choice that isn't purely optimized for efficiency. I would like to leave you with a quote by Briano Eno from a really good lecture he gave several years ago that I hope can provide a jumping off po…

[deleted]

Re: Why are tech companies making custom typefaces?

#38

I don't think most tech companies actually want a completely custom, radically new typeface. They want a designer to trace Helvetica so they don't have to pay licensing fees.

There are good looking open source fonts. So I don't think that's true.

I have yet to see an open source font that comes even close to a professional font like Helvetica.

Re: Why are tech companies making custom typefaces?

#39

This is one of those times where as a working creative that frequently reads Hacker News I straight up face palm. I have to imagine a lot of these commenters would say the same in regards to any sort of subjective artistic choice that isn't purely optimized for efficiency. I would like to leave you with a quote by Briano Eno from a really good lecture he gave several years ago that I hope can provide a jumping off po…

[deleted]

Re: Why are tech companies making custom typefaces?

#40

I don't think most tech companies actually want a completely custom, radically new typeface. They want a designer to trace Helvetica so they don't have to pay licensing fees.

The article contains an image [1] showing several tech-company-funded fonts side-by-side.

The fonts have some differences, but I'd have to agree with you the changes are so subtle it's hard to believe they resulted from an attempt to make a _radically_ new typeface.

[1] https://www.arun.is/blog/custom-typefaces/unique_typefaces_m...

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