This is one of those times where as a working creative that frequently reads Hacker News I straight up face palm. I have to imagine a lot of these commenters would say the same in regards to any sort of subjective artistic choice that isn't purely optimized for efficiency. I would like to leave you with a quote by Briano Eno from a really good lecture he gave several years ago that I hope can provide a jumping off po…
Why are tech companies making custom typefaces?
31–40 of 205 posts
Re: Why are tech companies making custom typefaces?
#32Re: Why are tech companies making custom typefaces?
#33We spent a lot of time ensuring our build came in as small as possible, in order to reduce server costs and page load times, for millions of potential users.
Suddenly, the creative side of the business wanted to add our own font to the application. The bespoke font files (woff2&1, thanks lord) we were given were almost 5x the size of the initial build package.
All the worth of optimisation, right?
Re: Why are tech companies making custom typefaces?
#34Re: Why are tech companies making custom typefaces?
#35I don't think most tech companies actually want a completely custom, radically new typeface. They want a designer to trace Helvetica so they don't have to pay licensing fees.
"When purchasing your digital ad license, you specify the number of impressions your campaign will require. If you’re uncertain how many impressions you will need, you can purchase a small allotment and true up at the end of the month."
Re: Why are tech companies making custom typefaces?
#36This is one of those times where as a working creative that frequently reads Hacker News I straight up face palm. I have to imagine a lot of these commenters would say the same in regards to any sort of subjective artistic choice that isn't purely optimized for efficiency. I would like to leave you with a quote by Briano Eno from a really good lecture he gave several years ago that I hope can provide a jumping off po…
Re: Why are tech companies making custom typefaces?
#37Re: Why are tech companies making custom typefaces?
#38I don't think most tech companies actually want a completely custom, radically new typeface. They want a designer to trace Helvetica so they don't have to pay licensing fees.
There are good looking open source fonts. So I don't think that's true.
Re: Why are tech companies making custom typefaces?
#39This is one of those times where as a working creative that frequently reads Hacker News I straight up face palm. I have to imagine a lot of these commenters would say the same in regards to any sort of subjective artistic choice that isn't purely optimized for efficiency. I would like to leave you with a quote by Briano Eno from a really good lecture he gave several years ago that I hope can provide a jumping off po…
Re: Why are tech companies making custom typefaces?
#40I don't think most tech companies actually want a completely custom, radically new typeface. They want a designer to trace Helvetica so they don't have to pay licensing fees.
The fonts have some differences, but I'd have to agree with you the changes are so subtle it's hard to believe they resulted from an attempt to make a _radically_ new typeface.
[1] https://www.arun.is/blog/custom-typefaces/unique_typefaces_m...