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Google May Have to Get Used to Third Place in the Cloud

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Re: Google May Have to Get Used to Third Place in the Cloud

#31

Earlier quoted context omitted.

Google Maps left probably thousands of small, barely viable projects with their shorts down and no belt.

Google maps is NOT a part of Google cloud! https://cloud.google.com/products/

This is not correct: https://cloud.google.com/maps-platform/

Re: Google May Have to Get Used to Third Place in the Cloud

#32
post #8

Microsoft will reap the rewards of supporting XP and Office for decades, that wins enterprise trust & goodwill, and clients will expect that from Azure. On the other hand, every month we have a new product/service of Google being deprecated (officially or by raising prices). Even if it's technically better, the most sane business decision from enterprise would be to bet on Microsoft for support reasons. Microsoft tal…

Product has their lifecycle. Nothing lives forever even for AWS/Azure. In GCP, if a product is GA, deprecation got announced ahead of time and customers got notified and workarounds generally there. Enterprise products and consumer products are very different and subject to different terms. Please do not consider them as the same thing. (I really think that Google should name Google Cloud something else under Alphabe…

I would add that AWS seems to moth-ball projects, where Google would officially announce an end-of-life. For example, I strongly regretted using AWS OpsWorks after I realized the only priority for AWS seemed to be keeping it running under SLA.

Re: Google May Have to Get Used to Third Place in the Cloud

#33
post #8

Microsoft will reap the rewards of supporting XP and Office for decades, that wins enterprise trust & goodwill, and clients will expect that from Azure. On the other hand, every month we have a new product/service of Google being deprecated (officially or by raising prices). Even if it's technically better, the most sane business decision from enterprise would be to bet on Microsoft for support reasons. Microsoft tal…

I know I'm unlikely ever to trust Google's cloud offerings simply because of their track record of support/service, or rather lack of it. Yes, even for paying customers who paid them payments by paying.

"Oops, the algorithm decided to wipe out your business. No, you can't talk to a human. No, you can't appeal it and there's no review, and we can't tell you why, because the algorithm said so" is something Google has gotten away with for years with many of their services. But it's going to wreck them as they keep moving into spaces where people expect a level of support commensurate with the amount of money they're paying. Even if there is real support available, the reputation for a horrible lack of it is so entrenched I don't see how they'll overcome it.

Re: Google May Have to Get Used to Third Place in the Cloud

#34
I work in this space. If you count VMWare on-prem deployments, Azure and GCP are 3rd and 4th, respectively.

Amazon's dominance is massive, Azure exists because Microsoft gives it away for free with big Windows and Office purchases, and GCP putters along last due to perceived bad customer service (which is kind of true)

Re: Google May Have to Get Used to Third Place in the Cloud

#35
post #26

Earlier quoted context omitted.

Where are you getting this "price hike" narrative for Google from? Google's presence in the cloud market is instrumental in across the board price drops.

Probably from the AppEngine change of almost a decade ago or the double Maps bumps (the big shrinking of the free tier years ago, then another one in 2018). Usually those are adjustments to make prices match reality.

Google also puts a lot of weight in certain nuances that get overlooked and then quickly forgotten in the Internet's memory.

Your first example: App Engine price hike happened when App Engine departed preview, not after the service had already been intended for mission-critical production use.

Your second example: what they're now calling Google Maps Platform has never been part of Google Cloud Platform, is only relatively recently in a nearby part of the org chart & branding structure (aka Google Cloud which also includes Chrome and Android and G Suite), and has never been subjected to the Google Cloud Platform Deprecation Policy.

Yes, this is a communication failure on Google's part and I'm not blaming the Internet for the common misimpression. But Google's substantive actions in these price changes can be distinguished from how they approach generally available and policy-covered services within GCP, and customers can plan on that basis. (Similarly with G Suite - one should plan differently for core G suite services covered by the G Suite terms and SLA, as compared to other additional Google services that one might use with G Suite.)

Re: Google May Have to Get Used to Third Place in the Cloud

#36
Google having an edge in ML and kubernetes will help them but they really need superior documentation to counter crowd wisdom on AWS.

Solutions/answers to most basic roadblocks you might encounter when working with AWS offerings are a quick google search away but that's the case for gcp offerings. They also need to ramp up their evangelism (for the lack of better word) to get some mind share.

Re: Google May Have to Get Used to Third Place in the Cloud

#37
post #31

Earlier quoted context omitted.

Google maps is NOT a part of Google cloud! https://cloud.google.com/products/

This is not correct: https://cloud.google.com/maps-platform/

Google Maps Platform is a part of Google Cloud, but not a part of Google Cloud Platform, despite now integrating with Google Cloud Platform's web console for purposes of managing billing and API keys. Yes, this is a branding and communication mess, but nevertheless true.

Re: Google May Have to Get Used to Third Place in the Cloud

#38
post #8

Microsoft will reap the rewards of supporting XP and Office for decades, that wins enterprise trust & goodwill, and clients will expect that from Azure. On the other hand, every month we have a new product/service of Google being deprecated (officially or by raising prices). Even if it's technically better, the most sane business decision from enterprise would be to bet on Microsoft for support reasons. Microsoft tal…

The inability to connect with a real human when escalating Google Cloud issues seems to be recurring theme on HN.

Re: Google May Have to Get Used to Third Place in the Cloud

#39
post #8

Microsoft will reap the rewards of supporting XP and Office for decades, that wins enterprise trust & goodwill, and clients will expect that from Azure. On the other hand, every month we have a new product/service of Google being deprecated (officially or by raising prices). Even if it's technically better, the most sane business decision from enterprise would be to bet on Microsoft for support reasons. Microsoft tal…

Product has their lifecycle. Nothing lives forever even for AWS/Azure. In GCP, if a product is GA, deprecation got announced ahead of time and customers got notified and workarounds generally there. Enterprise products and consumer products are very different and subject to different terms. Please do not consider them as the same thing. (I really think that Google should name Google Cloud something else under Alphabe…

Nothing lives forever even for AWS/Azure.

Maybe not forever, but some things do live for a very long time. Amazon SimpleDB has been deprecated for over 5 years and Amazon works hard to discourage people from using it in any new applications... but it's still available and will continue to be available for the foreseeable future.

Re: Google May Have to Get Used to Third Place in the Cloud

#40
post #32

Earlier quoted context omitted.

Product has their lifecycle. Nothing lives forever even for AWS/Azure. In GCP, if a product is GA, deprecation got announced ahead of time and customers got notified and workarounds generally there. Enterprise products and consumer products are very different and subject to different terms. Please do not consider them as the same thing. (I really think that Google should name Google Cloud something else under Alphabe…

I would add that AWS seems to moth-ball projects, where Google would officially announce an end-of-life. For example, I strongly regretted using AWS OpsWorks after I realized the only priority for AWS seemed to be keeping it running under SLA.

If we're going to talk about "mothball without formally announcing deprecation" Microsoft is pretty awful for that too. There are so many zombie libraries and frameworks and tools in the Microsoft family, and they never have the decency to say "stop using that". Even windows.forms was default in visual studio until like 2013 or so.
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