This approach to business feels a bit amateur and lacking in class to me. I realise there has been a fair amount of publicity after this episode, and maybe I am 'old school' but it just doesn't feel right.
P. T. Barnum, now he was old school! He never shied away from using ridiculous stunts like this to get attention. He would write newspapers under pseudonyms railing at his own products to get noticed. He once hired a begger to place 4 bricks at various points on the sidewalk outside his famous museum. The begger would take a 5th brick and walk around on a circuit, replacing each brick with the brick in his hand. Ever…
"The Fabulous Showman" bio of P.T. Barnum. Essential business reading.