A great opportunity to go short on Sony. Apple wont buy them - Apple buy small companies that make successful products, which Sony has not for quite some time. Make money when the rumor pops and short.
Sony seems to be doing OK with the PS3 and their A/V equipment sells pretty well too. They also developed the Blu-Ray format; possibly they get licensing fees for that?
The Blu-Ray format sums up what is wrong with Sony. It's a dead end format which probably won't even recoup the money it took to develop.