Facebook adding “fbclid” parameter to outbound links

Post by ummonk » Mon, Oct 22, 2018, 4:30 PM UTC

maemilius wrote: post #19

soared wrote: post #11

Author failed to do any research, instead of going for the typical "FB is doing something secretive and cryptic" angle. Related links that explain this: https://www.facebook.com/business/news/facebook-attribution-... https://marketingland.com/facebook-attribution-now-available... https://old.reddit.com/r/adops/comments/9pycuk/facebook_atti... This hn thread is a perfect example of a news bubble. Googling "fbclid" ret…

This article was posted days before any of the links you've given. According to the metadata for the site, it was originally published on 2018-10-14 and last updated 2018-10-16. Facebook's own article about the feature came out 5 days after this article was published. So, at the time, Facebook _was_ being secretive about it. Aside from that one line, the entire article reads more like "this is new, I wonder what it d…

Post by tomnipotent » Mon, Oct 22, 2018, 4:41 PM UTC

lolc wrote: post #14

kees99 wrote: post #7

I wonder why would fb move away from the well-established utm [1] link parameters to this? From the article, I can't see any functional difference. [1] https://en.wikipedia.org/wiki/UTM_parameters

First time I read about UTM. It looks like those parameters are used to track ad campaigns. They provide metrics over which campaign works best. The "fbclid" parameters on the other hand seems intended to track individual clicks. That is, Facebook wants to keep tracking individuals when they follow links to off-site pages.

Post by rock_hard » Mon, Oct 22, 2018, 4:59 PM UTC

teaneedz wrote: post #32

SonnyWortzik wrote: post #24

Earlier quoted context omitted.

They do, and we do. But the mass sheep audience does not. All they know is: "Does the link work?" and "Can I share it?" That's all.

True enough, even though there is nothing but negative sentiment these days toward the Facebook brand. I suppose there is someone even thinking that Portal will be good for their home.

Post by itsjustjoe » Mon, Oct 22, 2018, 5:12 PM UTC

reimertz wrote: post #36

kposehn wrote: post #13

This is actually fantastic news for advertisers that have their own data warehouses and need to create a better 1-to-1 click tracking to internal user data. This allows much better attribution and testing of incrementality so businesses can tell where their value is truly coming from. I’m pretty excited to see this roll out more broadly.

Sarcastic?

Post by egypturnash » Mon, Oct 22, 2018, 5:25 PM UTC

rock_hard wrote: post #35

teaneedz wrote: post #32

Earlier quoted context omitted.

True enough, even though there is nothing but negative sentiment these days toward the Facebook brand. I suppose there is someone even thinking that Portal will be good for their home.

I actually ordered a Portal device for each of my family households (parents, grand parents, siblings and in-laws) for Christmas. I think it’s a great product and can’t wait to have mine at home. All the fuss about tracking is non-sense. Ads are a great way to monetize products that you want to make available to a large audience. And obviously as a user you want meaningful ads and not just a bunch of garbage. To do t…