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Refreshing Plaid's brand

blog.plaid.com

31–37 of 37 posts

Re: Refreshing Plaid's brand

#31

I saw an article about how a 21 year old brand logo (Lao Gan Ma 老干妈 chili sauce) became a fashion icon[0] for Chinese Fashion Week and wondered what the Western world would be like if companies didn't rebrand so often. The Lao Gan Ma logo certainly wouldn't have the same cachet if it was a 2 year old logo that looked nothing like the original[1]. Is it possible to make brands (or software) that's just "done?" [0]: ht…

Notably, the Plaid has kept the same logo.

Re: Refreshing Plaid's brand

#32

I saw an article about how a 21 year old brand logo (Lao Gan Ma 老干妈 chili sauce) became a fashion icon[0] for Chinese Fashion Week and wondered what the Western world would be like if companies didn't rebrand so often. The Lao Gan Ma logo certainly wouldn't have the same cachet if it was a 2 year old logo that looked nothing like the original[1]. Is it possible to make brands (or software) that's just "done?" [0]: ht…

No way!

I love their chili sauces, and I always refer to it as the "angry lady" hot sauce. She just looks so serious on that label.

Glad to see that they're successful.

Re: Refreshing Plaid's brand

#33
@charleyma, why does the company go with that vector art style that _every_ website has these days? It is no longer unique or recognizable.

It looks cool, and management is probably going to be super happy. But that's not what a brand is about. It should be identifiable and recognizable. This does nothing of that.

Re: Refreshing Plaid's brand

#34

Earlier quoted context omitted.

uhh most users don't have a second monitor. and you don't just design for "most." quite a lazy mindset around here.

The mindset around here is "everyone should design things for my extremely specific use case that 99% of users don't share". Find me stats about the % of users with desktop browser windows narrower than 900px and then we can talk.

The mindset around here is "everyone should stop overdesigning their sites so that they only work for people in the peak of the bell curve and needlessly exclude all the less-common use cases, of which mine is an example".

The web works better when site designers try to exert less control over it. Who are you to tell me how wide my browser window should be?

Re: Refreshing Plaid's brand

#35

Earlier quoted context omitted.

uhh most users don't have a second monitor. and you don't just design for "most." quite a lazy mindset around here.

The mindset around here is "everyone should design things for my extremely specific use case that 99% of users don't share". Find me stats about the % of users with desktop browser windows narrower than 900px and then we can talk.

From this Show HN yesterday, nearly 25% of visitors had windows narrower than 900px:

https://simpleanalytics.io/simpleanalytics.io

Most of those visitors are likely coming from HN, a community of people who are more likely than most to have multiple monitors. For the record, I multi-monitor at all my stationary worksites. But I don't carry external monitors on planes, airports, coffee shops, etc.

Re: Refreshing Plaid's brand

#36

Earlier quoted context omitted.

uhh most users don't have a second monitor. and you don't just design for "most." quite a lazy mindset around here.

The mindset around here is "everyone should design things for my extremely specific use case that 99% of users don't share". Find me stats about the % of users with desktop browser windows narrower than 900px and then we can talk.

Design responsively and assume that every size of window is equally likely at some point in time. Just because a use-case isn't common, does that mean your product or website shouldn't be usable on it?

Re: Refreshing Plaid's brand

#37

Earlier quoted context omitted.

What you do is fit the important stuff and hide the rest under a "more..." just because it ALL can't fit doesn't mean hiding everything is the only solution.

What is "important" in this context? Resources and About? Do you just hide stuff under "More" from right to left as you run out of space? How many people are actually going to click or hover on "More" to find out what's under there? There's a reason design trends have been shifting toward hamburger menus for smaller layouts - it's the best design choice for usability and lack of confusion once people get used to what…

That's all stuff for the designer and content to determine. But if there's room, it's always better to show the user the choices they have than not.
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