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“Single?” Lawn Signs Conquer the American Landscape (2008)

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Re: “Single?” Lawn Signs Conquer the American Landscape (2008)

#31

The article states: "Remember when I said that certain dating businesses can print money? This is one of them. A 2006 reveals that the company was then bringing in about $45 Million of revenue a year." I'm wondering what the missing word is after "2006". Any clues? Where did the revenue figure come from?

court transcript?

Re: “Single?” Lawn Signs Conquer the American Landscape (2008)

#32

The article states: "Remember when I said that certain dating businesses can print money? This is one of them. A 2006 reveals that the company was then bringing in about $45 Million of revenue a year." I'm wondering what the missing word is after "2006". Any clues? Where did the revenue figure come from?

filing?

Re: “Single?” Lawn Signs Conquer the American Landscape (2008)

#33

I never saw any "Single?" signs, but I do wonder about all the signs I see around here offering cash for diabetic test strips... I'm guessing those are given out free by some program and then sold, but don't you kind of need those if you are getting them?

You also need your blood plasma, but I have plenty of friends who sold theirs in college for some extra money. Economic privation makes people do sad things.

"Donating" blood (plasma) seems like a reasonable thing to do.

Re: “Single?” Lawn Signs Conquer the American Landscape (2008)

#34
post #8

This was a fascinating read! I was pretty blind to these signs until recently when my 5-year old son started asking me what they say. There are a number of "We Buy Houses (xxx)-xxx-xxxx" signs where I live. I bet it's a similar type of operation.

I’ve been seeing those signs for 20 years.

Re: “Single?” Lawn Signs Conquer the American Landscape (2008)

#35
I figured these were a step further towards MLM: a single company selling individuals signs and a generic dating site for $3000 or whatever and promising them a portion of the proceeds. That way the central company never has to plant signs or study the local market, etc.

There's also a handwritten sign for a dating site in my city I've seen a couple places now. It's not obviously hyperlocal so I imagine it's someone's actual "I'm going to be the next Zuckerberg" project.

Re: “Single?” Lawn Signs Conquer the American Landscape (2008)

#36

I never saw any "Single?" signs, but I do wonder about all the signs I see around here offering cash for diabetic test strips... I'm guessing those are given out free by some program and then sold, but don't you kind of need those if you are getting them?

My assumption with the diabetic strips is that well insured people can get large quantities from their doctors at the expense of the insurance provider and then sell them for a profit for cash. Alternatively, people in the medical supply supply chain likely have good sources for large amounts of test strips they could offload at a profit. This is purely my guess having seen the same signs and wondered the same things…

These signs don't seem to be marketing to well insured people or people in the medical supply chain... Unless they are just driving through my neighborhood for some reason.

Re: “Single?” Lawn Signs Conquer the American Landscape (2008)

#37
post #8

This was a fascinating read! I was pretty blind to these signs until recently when my 5-year old son started asking me what they say. There are a number of "We Buy Houses (xxx)-xxx-xxxx" signs where I live. I bet it's a similar type of operation.

I’ve been seeing those signs for 20 years.

The article is 10 years old, and the company it focuses on had 45 million in revenue 12 years ago.

Re: “Single?” Lawn Signs Conquer the American Landscape (2008)

#38

Earlier quoted context omitted.

Who is going to miss WHOIS? I'm not. If it was opt-in I bet nobody would even reveal their details at all. At worst, you're just accidentally doxing yourself and setting yourself up for a social engineering attack. For example, name, email, and (wrong but close) address were enough to get someone into this guy's Amazon account: https://medium.com/@espringe/amazon-s-customer-service-backd...

Many interested in mitigating abuse.

They can report the domain to the registrar.

Doing something with WHOIS info sounds more like a cloak and dagger fantasy.

In reality, having your personal info in your WHOIS sets you up for abuse.

Re: “Single?” Lawn Signs Conquer the American Landscape (2008)

#39
> Why the scattered infrastructure? Is it possible these identical road signs that all appeared within 100 miles of each other are actually operated by different companies?

When I used to be into SEO there was a theory going around about owning multiple sites and linking them together. Different IPs and locations 'looked' better to Google than all these sites linking to each other from the same IP address. Maybe this theory motivated the different servers.

Re: “Single?” Lawn Signs Conquer the American Landscape (2008)

#40
This was a nice bit of observation and sleuthwork, but he kinda punts at the end with his conclusion. Who is paying $3000-$15000 for matchmaking in the era of internet dating?

I fully believe there are a lot of desperate low-info lonely people out there who would try a dating website from a random lawn sign. And I believe that there are a lot of desperate wealthy people out there that would pay 3-15k for a dating service. But I really doubt these sets intersect at a high enough rate to make this a profitable endeavor. And the people willing to pay 3-15k are not looking to pay a random lawn sign caliber company.

Most likely the majority of their revenue comes from reselling the info they acquire in various shady methods.

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