You guys are missing the point. Microsoft did something like this a while ago (I think it was microsoft?). The idea is to make a an so horrifyingly bad that it gets covered in "the news" and viewed by millions and millions of people who then spend several minutes reading comments about the commercial and thinking about the product. It's brilliant.
That'll be the Seinfeld/Bill Gates ads.
Microsoft has a long history of terrible advertising.
Here's ballmer in a tacky suit selling windows 1.0: http://www.youtube.com/watch?v=tGvHNNOLnCk
Windows 386 (second half, bear with it): http://www.youtube.com/watch?v=QGO2hVA3P58
Songsmith: http://www.youtube.com/watch?v=3oGFogwcx-E
And of course, the absolute worst: http://www.youtube.com/watch?v=xB9fhjnJcB0