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What we've learned from building Ghost after 5 years and $3M

blog.ghost.org

31–40 of 182 posts

Re: What we've learned from building Ghost after 5 years and $3M

#31
> How do you pay people if they live in different countries? What about contracts? — The things people ask about most often all have straightforward answers.

Really? I just read a comment from the CEO of HashiCorp who has a very different take:

https://news.ycombinator.com/item?id=17022563

Unless all remote employees of Ghost are just contractors...

Re: What we've learned from building Ghost after 5 years and $3M

#32

Good morning HN! John from Ghost here - Thanks for all your support over the last 5 years. We wouldn't be here if it wasn't for that very first blog post hitting the #1 spot of HN and getting so much attention back in 2012. That was the very first time anyone ever heard about Ghost, and everything we've built since then has been thanks to that.

I'm curious what Ghosts' bylaws are, how is it actually organized? I presume it's not a 501c(3) since it's engaged in commercial space and doesn't take charitable donations. Another question: are there any aspects of your product that are open core? Does the SaaS have any "special sauce?" Thanks.

The company is based in Singapore, and the exact structure is a Company Limited by Guarantee with bylaws specifying mission. This is the standard entity for a non-profit entity which operates in a commercial space under British common law (also used in Singapore). It's pretty different to the US and not directly comparable to any structures there. Closest description to something in the US might be "A Benefit Corporation with no share capital"

Re: What we've learned from building Ghost after 5 years and $3M

#33

Earlier quoted context omitted.

Unfortunately I think Github itself has a lot to do with this. The product has become too transactional - more support tool than collaboration. And Github themselves show remarkable disinterest in the open source community as a whole - they give us beta access to test new features every so often. That's about it. There's no wider involvement at all. I read it as two parts. Interactions are flawed & Github doesn't rea…

Huh, I also live in Minneapolis. How many HNers are around here?

Live downtown Minneapolis. Checking in.

Re: What we've learned from building Ghost after 5 years and $3M

#34
post #12

Earlier quoted context omitted.

Very noble. I was under the impression being setup as a non profit grants various tax optimization strategies / returns. Which can be probably redistributed as salary.

There is a place for this sort of cynicism, for example when looking at Zuckerberg’s structure of his “family trust.” But in this case it’s really an absurd implication. There is literally no personal benefit to founders making their company a non-profit. Yes they can pull salary from it, but they could do that in a for-profit company too. Not only that, but it’s impossible to sell a 501c3 non-profit because there ar…

I don't understand what's absurd about it, you can keep more money if you save on your taxes (both the company's and personal? I don't know how the US system works).

I don't argue being a non-profit is a cause for suspicion in case of a saas, I just don't see why would it be noble.

Re: What we've learned from building Ghost after 5 years and $3M

#35

Good morning HN! John from Ghost here - Thanks for all your support over the last 5 years. We wouldn't be here if it wasn't for that very first blog post hitting the #1 spot of HN and getting so much attention back in 2012. That was the very first time anyone ever heard about Ghost, and everything we've built since then has been thanks to that.

Is the Foundation still based in Singapore?

Re: What we've learned from building Ghost after 5 years and $3M

#36
post #15

Earlier quoted context omitted.

Two quick examples: A baseline WP host is not $50 a month. Ghost is not 20 times faster than WP.

We do managed hosting, so the comparison is to "Managed WP Hosting" - which is exactly what the page says. Here's an example of a managed WP host: https://wpengine.com/plans/ Here is an independent speed test which finds Ghost (more specifically: Node) to be up to 1900% faster than WP - https://blog.appdynamics.com/engineering/example-node-js-fas... We don't make baseless claims and we're not in the business of lying…

Why are they a fair comparison point, and not e.g. wordpress.com?

Re: What we've learned from building Ghost after 5 years and $3M

#37
post #30

Earlier quoted context omitted.

There is a place for this sort of cynicism, for example when looking at Zuckerberg’s structure of his “family trust.” But in this case it’s really an absurd implication. There is literally no personal benefit to founders making their company a non-profit. Yes they can pull salary from it, but they could do that in a for-profit company too. Not only that, but it’s impossible to sell a 501c3 non-profit because there ar…

Is the salary information public? Because one can cash out through a 500k a year salary

Or one could just incorporate as a for-profit in the first place, and pay a $500k salary. There is basically no advantage to paying yourself $500k at a 501c3 vs a for-profit, and certainly not one that outweighs the many disadvantages. Employees need to pay taxes just as they would at any corporation, and the company needs to pay their withholdings. The only payroll tax a 501c3 is exempt from is FUTA (federal unemployment tax).

Seriously, looking for nefarious motivation here is really grasping at straws.

Re: What we've learned from building Ghost after 5 years and $3M

#38

Earlier quoted context omitted.

Huh, I also live in Minneapolis. How many HNers are around here?

There are a few. Are you thinking what I'm thinking? A meetup?

I'm in Minneapolis too (down by Minnehaha Park). A Meetup sounds like an entertaining idea!

Re: What we've learned from building Ghost after 5 years and $3M

#39
Thanks for the post, its great to hear that Ghost is doing well - I love using it.

> [Github] has become too transactional - more support tool than collaboration

I strongly agree with this. I wish Github "Issues" were relabeled "Comments" and need not be "Open" or "Closed". Issues need action, comments do not. I've been burned many times now by solving someone's issue and then finding out they use my code for their business and just wanted free support from me.

Re: What we've learned from building Ghost after 5 years and $3M

#40
post #34

Earlier quoted context omitted.

There is a place for this sort of cynicism, for example when looking at Zuckerberg’s structure of his “family trust.” But in this case it’s really an absurd implication. There is literally no personal benefit to founders making their company a non-profit. Yes they can pull salary from it, but they could do that in a for-profit company too. Not only that, but it’s impossible to sell a 501c3 non-profit because there ar…

I don't understand what's absurd about it, you can keep more money if you save on your taxes (both the company's and personal? I don't know how the US system works). I don't argue being a non-profit is a cause for suspicion in case of a saas, I just don't see why would it be noble.

It’s absurd because if you sit down and do the math, you’ll find there are basically no monetary advantages to paying yourself out of a 501c3 vs LLC/SCorp/CCorp. And even if you did find an advantage, there is no way it saves more money than you could make by selling your company. You cannot sell a non profit.
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