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Bing Overtakes Yahoo as the #2 U.S. Search Engine

blog.nielsen.com

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Re: Bing Overtakes Yahoo as the #2 U.S. Search Engine

#31

Post by endtime »

mjfern wrote: post #27
Psyonic wrote: post #24

Earlier quoted context omitted.

Most users aren't aware that Yahoo is powered by Bing, so the fact that Bing overtook Yahoo in search shows that Bing has gained (or Yahoo has lost) significant ground. This isn't searches powered by Bing, but searches actually on Bing.com.

But still, why is it relevant or meaningful to compare the market share of Bing.com vs Yahoo.com since the two are now in a formal partnership going forward? Isn't the central issue: Bing + Yahoo vs Google?

You're conflating brand with technology. Yes, the back end is the same, but the point is that the Bing-branded site is now ahead of the Yahoo!-branded site.

Re: Bing Overtakes Yahoo as the #2 U.S. Search Engine

#32

Post by [deleted] »

endtime wrote: post #31
mjfern wrote: post #27

Earlier quoted context omitted.

But still, why is it relevant or meaningful to compare the market share of Bing.com vs Yahoo.com since the two are now in a formal partnership going forward? Isn't the central issue: Bing + Yahoo vs Google?

You're conflating brand with technology. Yes, the back end is the same, but the point is that the Bing-branded site is now ahead of the Yahoo!-branded site.

[deleted]

Re: Bing Overtakes Yahoo as the #2 U.S. Search Engine

#33

Post by mjfern »

endtime wrote: post #31
mjfern wrote: post #27

Earlier quoted context omitted.

But still, why is it relevant or meaningful to compare the market share of Bing.com vs Yahoo.com since the two are now in a formal partnership going forward? Isn't the central issue: Bing + Yahoo vs Google?

You're conflating brand with technology. Yes, the back end is the same, but the point is that the Bing-branded site is now ahead of the Yahoo!-branded site.

Bing gained market share at the expense of Yahoo. Google's market share remained flat for the year. The net effect is that Bing + Yahoo has not gained ground on Google. So back to my original question, what is the strategic significance of Bing overtaking Yahoo in market share?

Re: Bing Overtakes Yahoo as the #2 U.S. Search Engine

#34

Post by rodh257 »

mjfern wrote: post #33
endtime wrote: post #31

Earlier quoted context omitted.

You're conflating brand with technology. Yes, the back end is the same, but the point is that the Bing-branded site is now ahead of the Yahoo!-branded site.

Bing gained market share at the expense of Yahoo. Google's market share remained flat for the year. The net effect is that Bing + Yahoo has not gained ground on Google. So back to my original question, what is the strategic significance of Bing overtaking Yahoo in market share?

searches through Yahoo.com don't generate any revenue for Microsoft do they? Ie they show Yahoo ads, not ones that give Microsoft $$? I could be wrong about the deal specifics though.

Also, Microsoft doesn't really want people searching through Yahoo.com, in a few years time they could power their results through Google and Microsoft wouldn't be better off. They want brand recognition for Bing, so gaining market share for Bing itself is better for them.

Re: Bing Overtakes Yahoo as the #2 U.S. Search Engine

#35

Post by Encosia »

chaosmachine wrote: post #6

These numbers seem off to me. Does anyone here actually run a site where Google is only 65% of your incoming search traffic? Looking at traffic for a few of my own sites (mostly tech related, admittedly), Google is consistently in the 92-96% range.

I have a consumer-y, low-tech site - http://WinScrabble.com - where Google is only about 75%, Bing is ~10%, and Yahoo is ~9%.

However, on http://Encosia.com, Google is 97% and Bing/Yahoo are less than 3% combined.

It's all about the site's audience.

Re: Bing Overtakes Yahoo as the #2 U.S. Search Engine

#36

Post by code_duck »

danilocampos wrote: post #2

Hat's off to Microsoft on this one - they've earned it. I don't use Bing for my day to day search but I've used their travel search and it's not too bad. It's definitely no Hipmunk, but it's clean, minimal and pretty snappy. They've made some effort to take a dull product, make it useful, improve its design and differentiate it from the competition. Yeah, the logo is hideous and embarrassing. Yeah, they've also spent…

You're right, they've definitely earned a distant number 2. Hooray!

Re: Bing Overtakes Yahoo as the #2 U.S. Search Engine

#38

Post by skinnymuch »

rodh257 wrote: post #34
mjfern wrote: post #33

Earlier quoted context omitted.

Bing gained market share at the expense of Yahoo. Google's market share remained flat for the year. The net effect is that Bing + Yahoo has not gained ground on Google. So back to my original question, what is the strategic significance of Bing overtaking Yahoo in market share?

searches through Yahoo.com don't generate any revenue for Microsoft do they? Ie they show Yahoo ads, not ones that give Microsoft $$? I could be wrong about the deal specifics though. Also, Microsoft doesn't really want people searching through Yahoo.com, in a few years time they could power their results through Google and Microsoft wouldn't be better off. They want brand recognition for Bing, so gaining market shar…

i think the yahoo bing deal is for 10 years. so yahoo isn't going anywhere for a while.
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