How about a guarantee that the guests won't throw a party in my house and disturb my neighbors? This has been a constant problem for me.
Introducing Airbnb Plus
31–40 of 174 posts
Re: Introducing Airbnb Plus
#32Getting that much needed 4.8 rating, reminds me of certain dark reflective surface.
Re: Introducing Airbnb Plus
#33No subtitles on the Shanghai video... 不好！
Re: Introducing Airbnb Plus
#34To me the homes, people and their experiences in the video feel artificial. Thus the whole video makes me strangely uncomfortable, even though I am probably in the target audience.
Agree. I think a good counterexample is what Lyft did at the end of last year: https://blog.lyft.com/posts/thank-you
It feels really authentic (and it probably is).
Re: Introducing Airbnb Plus
#35Reliable check-in With Airbnb Plus, you can always check in effortlessly. Every home is equipped with a lockbox, keypad, or a host who is on-call to greet you. Love the implication that the check in process for their regular listings is unreliable :^) Otherwise, as others are pointing out, interesting to see where their priorities lie - certainly these high touch experiences are bringing them more money than people r…
To be fair, “BnB” = Bed and Breakfast. It’s in the name, not the fine print.
Re: Introducing Airbnb Plus
#36This is strange marketing as it almost sounds like the non-Plus listings aren't what people already expect to some degree from an airbnb.
> With Airbnb Plus, you can always check in effortlessly. Every home is equipped with a lockbox, keypad, or a host who is on-call to greet you.
This is so weird. How would you otherwise check in to a home if it doesn't have self check in or a host?
> When you book an Airbnb Plus home, you get the focused attention of our Airbnb Plus customer support team–a highly-trained team committed to great service and faster responses
Okay, so if there is no self check in and no host to greet me at a non Plus home, I'm stuck with a poorly trained unresponsive agent.
I realize that they want to differentiate the hotel-like quality airbnbs from the others, so they can give it a badge and therefore justify a higher price for it, but the delivery is odd, as other commenters have pointed out.
An alternative approach could be to describe such listings as "Guaranteed X, Y, Z". I think with that language it wouldn't undermine the quality of the non Plus listings as much.
Re: Introducing Airbnb Plus
#37Airbnb is trying to make more money by offering experiences (events that generally seem very expensive to me) and moving to a more high-end branding. If I open the website I mostly see the more exclusive places first. I think this opens opportunities at the bottom. A website that focusses on functionality and cheaper rooms. The public is now familiar with the concept. Some people do not want to pay above hotel prices…
i don't see how a whole new company can exist to fill in the gap of what airbnb's price slider filter can fix in 2 seconds
It is quite easy to exploit a gap. Some bad publicity about how Airbnb hosts were treatign LGBT guests and you have relatively successful Misterbnb...
Re: Introducing Airbnb Plus
#38This offering looks nice, but half the bullet items listed as benefits were things that I already thought were guaranteed by AirBnB... This seems like an excuse to lower their standards on non-Plus listings.
It's what you expect, but it costs them money to verify these expectations.
I'd guess this is about saying "we've verified this" .
Re: Introducing Airbnb Plus
#39Earlier quoted context omitted.
i don't see how a whole new company can exist to fill in the gap of what airbnb's price slider filter can fix in 2 seconds
It’s not enough to have a slider, you also need to actively market to people looking for cheap places to stay in the first place, or they will never even think to use your precious slider. This splits AirBnBs marketing on two fronts: high end and low end. This either doubles their marketing cost or halves their marketing budget for each audience. Take your pick. A company focused on low cost listings only has to mark…
I don’t understand, how would AirBnB segmenting their marketing cause it to cost twice as much?
Imagine AirBnB and the low cost company both exist as you imagine. Now suppose AirBnB buys the low cost company and doesn’t change their marketing at all. Of course marketing ROI for each of the two segments doesn’t change. Compare this to the case where AirBnB operates in the two segments without buying low cost company. How are these cases different?
Re: Introducing Airbnb Plus
#40I rented a place with Airbnb. A lot of the reviews said it's 13th floor with a gorgeous view. The actual place was on the 2nd floor. I called airbnb and the angry lady said that they are not responsible for the reviews and advised me not to trust them. She said I'll get no refund.