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Using page speed in mobile search ranking

webmasters.googleblog.com

31–40 of 40 posts

Re: Using page speed in mobile search ranking

#31
post #23

Earlier quoted context omitted.

Is there any fast alternative?

https://www.hardypress.com/ makes a static version of the site which will be faster

Static files means that your server might serve the page faster (especially under load), but page bloat is a different matter.

Re: Using page speed in mobile search ranking

#32
While this is great news but is there a way to opt-out of it? I don't really mind heavy sites (sometimes) since I'm always on wifi most of the time and care more about search relevance than speed.

Kind of like how amazon shows you the search results by "Relevance", "Price", "Popularity", etc. Maybe google can do it too and let us sort by "Relevance", "Speed", "By Geography", etc.

Re: Using page speed in mobile search ranking

#33
post #23

I expect this should hit bad WordPress developers hardest, since the throw-another-plugin-on-the-fire philosophy has led to pages that load 15 javascript libraries for features not even present on that page.

Is there any fast alternative?

In general, it’s not an alternative so much as actually measuring performance and making sure you don’t exceed your targets for each type of visitor. For almost everything you can find fast and slow examples based on how people configured it.

Re: Using page speed in mobile search ranking

#34

While this is great news but is there a way to opt-out of it? I don't really mind heavy sites (sometimes) since I'm always on wifi most of the time and care more about search relevance than speed. Kind of like how amazon shows you the search results by "Relevance", "Price", "Popularity", etc. Maybe google can do it too and let us sort by "Relevance", "Speed", "By Geography", etc.

You've never been able to opt out of any of the google search algorithm features. I don't see why you we be able to opt out of this one.

Re: Using page speed in mobile search ranking

#35

I expect this should hit bad WordPress developers hardest, since the throw-another-plugin-on-the-fire philosophy has led to pages that load 15 javascript libraries for features not even present on that page.

Couple things I found while optimizing a particular WordPress site

1) https://www.webpagetest.org for analyzing loading times

2) a3 lazy load for lazy-loading images: https://wordpress.org/plugins/a3-lazy-load/

3) autoptimize for combining multiple CSS files: https://wordpress.org/plugins/autoptimize/

More description of what we did at my write-up here: https://hackernoon.com/dont-brake-for-fonts-3-web-performanc...

Re: Using page speed in mobile search ranking

#36
post #33
post #23

Earlier quoted context omitted.

Is there any fast alternative?

In general, it’s not an alternative so much as actually measuring performance and making sure you don’t exceed your targets for each type of visitor. For almost everything you can find fast and slow examples based on how people configured it.

yes sure, I get that. But: I am looking for an alternative, that you can't "mess around" with, the one, that can't be configured to death. I guess "medium" is an obvious choice if you are looking for a log only, but I have no idea how fast their site really is

Re: Using page speed in mobile search ranking

#37
post #36
post #33

Earlier quoted context omitted.

In general, it’s not an alternative so much as actually measuring performance and making sure you don’t exceed your targets for each type of visitor. For almost everything you can find fast and slow examples based on how people configured it.

yes sure, I get that. But: I am looking for an alternative, that you can't "mess around" with, the one, that can't be configured to death. I guess "medium" is an obvious choice if you are looking for a log only, but I have no idea how fast their site really is

If it can’t be configured, people won’t use it. The kind of stuff most sites suffer from is as simple as being able to not have it look like everyone else: once you do that the odds approach certainty that someone’s design will load 8mb of ads, fonts, etc.

Re: Using page speed in mobile search ranking

#38
post #35

I expect this should hit bad WordPress developers hardest, since the throw-another-plugin-on-the-fire philosophy has led to pages that load 15 javascript libraries for features not even present on that page.

Couple things I found while optimizing a particular WordPress site 1) https://www.webpagetest.org for analyzing loading times 2) a3 lazy load for lazy-loading images: https://wordpress.org/plugins/a3-lazy-load/ 3) autoptimize for combining multiple CSS files: https://wordpress.org/plugins/autoptimize/ More description of what we did at my write-up here: https://hackernoon.com/dont-brake-for-fonts-3-web-performanc...

Don't forget caching. A plugin such as w3 total cache or wp fastest cache (my current favourite) will greatly improve your load times.

In my experience the biggest issue with with slow load times are people uploading large unoptimized images. Things like multiple css/js files, unnessary plugins and framework are nothing compared to people using uncompressed large images. Use a plugin, ImageOptim or cloudinary.

Re: Using page speed in mobile search ranking

#39
post #37
post #36

Earlier quoted context omitted.

yes sure, I get that. But: I am looking for an alternative, that you can't "mess around" with, the one, that can't be configured to death. I guess "medium" is an obvious choice if you are looking for a log only, but I have no idea how fast their site really is

If it can’t be configured, people won’t use it. The kind of stuff most sites suffer from is as simple as being able to not have it look like everyone else: once you do that the odds approach certainty that someone’s design will load 8mb of ads, fonts, etc.

Well that depends on the use case, right? People do use Medium for blogging, you don’t need WP to setup a blog these days

Re: Using page speed in mobile search ranking

#40
post #6
post #2

Shouldn't Google have done this in the first place instead of AMP?

They did, back in 2010 [0]. And suprisingly nobody really changed anything, which is why they eventually came up with the idea for and created AMP. This change is more focused on mobile. [0] https://webmasters.googleblog.com/2010/04/using-site-speed-i...

AMP was for mobile. That prior change was for desktop. This new change is for mobile. Ergo why didn't they start with an SERP boost for fast mobile pages period rather than the AMP system.
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