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How a PR Agency Stole Our Kickstarter Money

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Re: How a PR Agency Stole Our Kickstarter Money

#31
post #6

I don't know why but it kind of rubs me the wrong way PR agencies for Kickstarter/crowd-funding even exist. I'd rather back something that had someone passionate with a shitty cell phone video over the generic sterile PR videos that everything seems to have now. https://twitter.com/Woodshedagency The hashtags on their twitter description almost seem like satire.

I don’t. Some low budget shitty cell phone pitches are down right cringey. There is nothing wrong with hiring a PR firm to present your pitch in the best light. It’s part of fundraising.

Pretty much. You need to hire the people who know how to do the job right. Ironically showing wisdom in that means the money donated will likely also be used correctly by hiring the right specialists.

Re: How a PR Agency Stole Our Kickstarter Money

#32
post #13

Earlier quoted context omitted.

It seems like it's even worse - "we were too lazy to jump through additional hoops to open a bank account in the proper jurisdiction and instead relied on a business partner to handle it for us"

Their explanation was their marketing was already starting, they didn't have time to resolve the bank account issues.

In other words : we have our priorities all fucked up.

They should have postponed until they had their financial infra in place.

Re: How a PR Agency Stole Our Kickstarter Money

#33
As others are noting, it is one side of the story and very blamey. I think this could have been written differently and been on very solid ground instead of the smear campaign it is. A better framing might be:

Lessons learned:

1. If you are not US-based, be aware that there are extra challenges wrt actually getting your money and it may take additional time to handle that piece, so don't delay setting that up and thereby get yourself inti a scheduling mess like we did, which is what led to this decision.

2. Be aware that a favor of this sort from a non bank business is risky. All kinds of things can go wrong.

3. If you can't get your ducks in a row to make this work properly, it may be a de fecto waste of time. We still haven't gotten our money, but made it work anyway. I would have had more time and energy for side projects etc had I not been wasting my time on this debacle.

4. Woodshed told us they are "reorganizing," which sounds like our money is being used as a free bridge loan. If so, that's an abuse of our naive trust. It also does not look good that they have largely stopped communicating with us. However, I still hope they do the right thing and get our money to us.

--

Of course, if they had that level of diplomatic skill in house, they might not feel they need a PR company. So, it sort of isn't shocking that they don't really know how to do this well, all things considered. The diplomancers they thought they hired to help craft their public communications are the very people with whom they have a conflict.

I will add that part of the reason to handle it this way is to cover your own butt, not to be "nice" to people who are probably assholes, by the sound of it.

Re: How a PR Agency Stole Our Kickstarter Money

#34
post #31

Earlier quoted context omitted.

I don’t. Some low budget shitty cell phone pitches are down right cringey. There is nothing wrong with hiring a PR firm to present your pitch in the best light. It’s part of fundraising.

Pretty much. You need to hire the people who know how to do the job right. Ironically showing wisdom in that means the money donated will likely also be used correctly by hiring the right specialists.

Insightful, had not considered this point of view.

Re: How a PR Agency Stole Our Kickstarter Money

#35
post #19

Earlier quoted context omitted.

I see what you are getting at, but my comment stands. Responsibility is not being taken.

It was a stupid risk, they said as much. Why are you insisting on self-flagellation? They are the victims here (assuming they are telling the truth). I don't blame people for being taken advantage of by a conman. I might advise them not to be so trusting, but I don't go around demanding they publicly take full responsibility for being the victim of a scam.

> Why are you insisting on self-flagellation?

Because people who externalize tend to learn poorly.

Re: How a PR Agency Stole Our Kickstarter Money

#36
post #6

I don't know why but it kind of rubs me the wrong way PR agencies for Kickstarter/crowd-funding even exist. I'd rather back something that had someone passionate with a shitty cell phone video over the generic sterile PR videos that everything seems to have now. https://twitter.com/Woodshedagency The hashtags on their twitter description almost seem like satire.

The hashtags are also all in all caps, which gives me pause as to their fundamental competence as PR people. All caps lettering is hard to read. It is also viewed by most people online as yelling at people. Neither is a smooth public relations move.

Re: How a PR Agency Stole Our Kickstarter Money

#37

Earlier quoted context omitted.

Or possibly damaging a reputation of a company unreasonably because we're only hearing one side of the story: https://twitter.com/Woodshedagency/status/943508162002513923 I mean there's a reason why the "court of public opinion" isn't the best way to resolve issues... edit: well, looks like Woodshead Agency protected their twitter account so you can't see the tweet now. That's not great.

If there is another side to the story, whats taking so long to tell it? And if they have a good explanation, why have they been blocking people on twitter for asking for it?

> If there is another side to the story, whats taking so long to tell it?

To play devil's advocate, they need to be able to respond to the accusation well. They can't just jot something down and fire it off, right? They're starting off in a defensive position, and need to address the accusation in away that paints them as the good guys (which they might be).

Re: How a PR Agency Stole Our Kickstarter Money

#38
post #6

I don't know why but it kind of rubs me the wrong way PR agencies for Kickstarter/crowd-funding even exist. I'd rather back something that had someone passionate with a shitty cell phone video over the generic sterile PR videos that everything seems to have now. https://twitter.com/Woodshedagency The hashtags on their twitter description almost seem like satire.

> The hashtags on their twitter description almost seem like satire.

Yeah. Screaming in ALL CAPS too.

> #DIGITALBUSINESSDEVELOPMENT #MULTIMEDIAPRODUCTION #CROWDFUNDING #CONSULTING #DETROIT #ENGAGEMENT #NEWYORK #CHICAGO

And their twitter background. Hipster all the way.

Re: How a PR Agency Stole Our Kickstarter Money

#39

Earlier quoted context omitted.

If there is another side to the story, whats taking so long to tell it? And if they have a good explanation, why have they been blocking people on twitter for asking for it?

> If there is another side to the story, whats taking so long to tell it? To play devil's advocate, they need to be able to respond to the accusation well. They can't just jot something down and fire it off, right? They're starting off in a defensive position, and need to address the accusation in away that paints them as the good guys (which they might be).

They had months to form a response. Instead they cut off communication.

Re: How a PR Agency Stole Our Kickstarter Money

#40
I find it absolutely amazing that they would let someone else handle the money that represents the life of their business. Hard to feel sorry for them. No doubt the correct thing to do would have been to delay the campaign until the banking issues were resolved. This was an amateur mistake. Yea it would be nice if we lived in a world where we could be naive and let strangers handle our money without fear but we all know thats just not the case and not prudent even if it was. I don't feel sorry for this project, lesson learned they won't make the same mistake again.
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