Earlier quoted context omitted.
I understand there might be a crazy upside somewhere in the future (for example, the COVFEFE ACT). This can be done only in hindsight. The risk, imo, was way too high to do anything but cash out at the moment.
My point is that with the proper sort of marketing, you should be able to sell a LOT of merchandise to Trump haters out there. Imagine being in year 3 of Trump's presidency and still making money off this signature blunder. We aren't even through year 1! Imagine 20 years from now, when people are able to pin-point "COVFEFE" as a signature moment in Trump's campaign (just like Bill Clinton and Monica Lewinsky). Imagin…
The flip side of that coin is that no one remembers that moment. Only time can tell. I think it's a matter of placing your bets where you think it is most probable that you will win the most. I personally don't believe that the statements yoh made will be true. The owner thinks otherwise.