It's hard to find a brilliant hacker. But it's equally hard to find a brilliant marketing guy, a brilliant sales guy or a brilliant CEO. While I don't disagree with the point of the post I think that many hackers should step back and look at how many great marketing people, CEO's etc. they know. The actual programming part is only a small part of starting a company, but many hackers seem to think it is all they need…
traditionally the hackers have been the most undervalued in the whole equation.
The nature of programming work is not so far removed from what a corporate lawyer or financial analyst does. Yet programmers have a much different public image. I think it's fair to say programming attracts certain idiosyncratic personalities that affect the general perception of the work.
On the same theme as the grandparent post, don't undervalue the soft touch. There are people who bring to the table little more than that they're nice and likeable. I've seen such people in analyst roles responsible for retaining or creating substantial business.