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McRevolt: The Frustrating Life of the McDonald's Franchisee (2015)

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31–40 of 86 posts

Re: McRevolt: The Frustrating Life of the McDonald's Franchisee (2015)

#31
Terrible photoshop arm. So an old man that knows better leased a piece of land to franchise off and complains he cannot get enough slave labour to work his lot. And Mcds is charging his small plot in the fiefdom for changing the menu.

If anyone should have known better it is a realistate company for gods sake

Re: McRevolt: The Frustrating Life of the McDonald's Franchisee (2015)

#32
post #8

Earlier quoted context omitted.

I'm a huge fan of McDonald's, just not a big fan of their food. > McDonald's exemplifies the role of small businesses in Americans' upward mobility. The company is largely a confederation of small businesses: 85 percent of its U.S. restaurants -- average annual sales, $2.2 million -- are owned by franchisees. McDonald's has made more millionaires, and especially black and Hispanic millionaires, than any other economi…

Maybe if McDonald's didn't exist, there would be a more competitive franchise market and those small businesses would have made even more money. I have no idea if that's likely or not, but without that analysis, it's no different than saying that Lamy make the book American Gods possible, just because Gaiman used one of their pens.

There's a large and thriving open market of franchise opportunities. McDonalds isn't somehow forcing potential franchisees to buy McDonalds franchises or preventing them from choosing a better opportunity should they find one.

Re: McRevolt: The Frustrating Life of the McDonald's Franchisee (2015)

#35

And it’s not like people are tired of burgers. Smashburger, In-N-Out Burger, BurgerFi, and Five Guys Burgers & Fries are all expanding. So is Shake Shack... McDonalds problem is the same problem they've always had. The food just isn't very good. It never was. No amount of spiffing up the storefront or juggling menu items can help them when competition the likes of the above moves in. All they're doing is driving thei…

You're being charitable. It's downright bad, even compared with various other franchises on an item by item basis. The last time I ate in one back in 2008 because nothing else was open that early, I had a breakfast that consisted of scrambled eggs, hash browns, pancakes, and sausage. Everything tasted almost identical - an oily salty mound - with only different chew textures. (Okay, maybe the sausage had a little extra zing from the spice mix, but that was definitely the only tip off). But McDs always was dirt cheap, and their calorie to dollar ratio for (reasonably freshly) prepared food has been tough to beat. If they can't hold the line on prices, I don't see what's left to keep them from losing market share. And I wouldn't miss it one bit.

Re: McRevolt: The Frustrating Life of the McDonald's Franchisee (2015)

#36
post #8

Earlier quoted context omitted.

I'm a huge fan of McDonald's, just not a big fan of their food. > McDonald's exemplifies the role of small businesses in Americans' upward mobility. The company is largely a confederation of small businesses: 85 percent of its U.S. restaurants -- average annual sales, $2.2 million -- are owned by franchisees. McDonald's has made more millionaires, and especially black and Hispanic millionaires, than any other economi…

Maybe if McDonald's didn't exist, there would be a more competitive franchise market and those small businesses would have made even more money. I have no idea if that's likely or not, but without that analysis, it's no different than saying that Lamy make the book American Gods possible, just because Gaiman used one of their pens.

Maybe if McDonald's didn't exist, there would be a more competitive franchise market and those small businesses would have made even more money.

I'll never be able to find the original reference, but apparently, chain stores can have a "market making" effect that mitigates the harm they do to consumer choice at the local level.

Starbucks used to take a lot of criticism for displacing indy coffeeshops, for example. Then, someone pointed out that a huge proportion of indy coffeeshops never existed in the first place until Starbucks normalized the idea of selling coffee and related beverages at extremely large markups.

So arguably McDonalds has opened the way for other burger restaurants and chains to enter the market, rather than blocking it.

Re: McRevolt: The Frustrating Life of the McDonald's Franchisee (2015)

#38
Behind the Arches is a great book on the topic of McDonalds. The author argues all their biggest successes came from new product ideas that were forced onto corporate by franchisees who insisted they knew what customers wanted. Meanwhile every product invented by HQ flopped (Kroc was notorious for this).

I'd love to know where the new products in this article come from.

http://www.goodreads.com/book/show/341643.McDonald_s

Re: McRevolt: The Frustrating Life of the McDonald's Franchisee (2015)

#39
post #16

The all-day breakfast brought them more of my business. I really like the Egg McMuffin. But, the burgers are nothing to write home about - they're thin and not that juicy, and seem to be mostly bun. Their competition (Wendy's, Burger King) aren't really making good burgers either. I'm lucky that Austin has a wide choice in burgers from various independent restaurateurs.

Hardee's/Carl's Junior has ridiculously good burgers for a fast food joint. I gotta say though, since we got a Five Guys I don't even bother with them anymore if I want a quick burger.

Five Guys isn't quick by fast food standards. In my experience you wait ten minutes after you order. They are also more expensive.

Their burgers are much better though.

Re: McRevolt: The Frustrating Life of the McDonald's Franchisee (2015)

#40
post #30

Earlier quoted context omitted.

Maybe if McDonald's didn't exist, there would be a more competitive franchise market and those small businesses would have made even more money. I have no idea if that's likely or not, but without that analysis, it's no different than saying that Lamy make the book American Gods possible, just because Gaiman used one of their pens.

Are you saying we shouldn't be happy about McDonald's making more minority millionaires than any other entity, because maybe if McDonald's was never founded, some other entity would exist that would make even more minority millionaires? How about we all just be happy that McDonald's did a good thing

I love untestable hypotheses because you can imagine them as whatever level of success or failure you prefer in order to denigrate reality.

Win!

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