Feels like it's getting worse too. For example, things like Google Home and Alexa discourage choice. "Order me a pizza" means they are now either kingmakers in the space, or incented to open their own pizza business. I'm not a fan of big government, but at some point depending solely on their goodwill seems dangerous.
How is that different from a yellow pages? If you are going to say "amazon only offers you one choice" that is an assumption you could make of yellow pages as well (it's a commercial publication, they don't have to list everything). The yellow pages chooses to accept payment from competitors to offer more choice. Amazon could do the same. And if you are going to say "what is yellow pages?" then damn am I old :)
There are fair ways to implement it, sure. We're depending on their goodwill though.
However, this specific thing is just one of many ways it's getting worse. Google, for example, is slowly, but surely pushing organic results down the page, for their own benefit.
I'm saying that in general, the problem is getting worse, for a variety of reasons.
Edit: Yes, there are workarounds, like using the App. I'm not talking about how to solve this for myself though. I'm talking about the collective effects.