Earlier quoted context omitted.
https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...
I don't know whether to be happy or sad that Umberto Eco didn't live to see that.
> Umberto Eco
The Leaked Fyre Festival Pitch Deck Is Beyond Parody
31–40 of 127 posts
Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody
#32> [Kendall Jenner] stands as part of, and representative of, the Fyre tribe.
Well...yeah, that's about right.
Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody
#33If it had not been a complete and utter failure, the pitch deck would have been just another unremarkable example of marketing/PR fluffery, and wouldn't have been worth commenting on. Doesn't look any different from media marketing I've seen for things that were successful.
If you're looking for BS marketing-speak this is amateur work. Want to see the pros? Sit back and watch Arnell take it (and Pepsi) to the next level: https://www.goldennumber.net/wp-content/uploads/pepsi-arnell... . There's literally a slide that references "light path with gravitational pull" -> "gravitational pull of Pepsi", "relativity of space and time" -> "Pepsi aisle." Or the slide referencing the expansion of…
I had totally forgotten about this. I'm still not sure if it's a joke or not.
The fact that this cost 1M is what takes all the fun out of it. My guess is a mid-level designer scratched something out in a few weeks and then they said: well, shit; we need to make it look like we spent a lot of money and time on this. Get some nerds in here and have them write down some geometry phrases.
It's actually depressing once you think about it how much companies will pay for bullshit like this and very little for other things. Salesmanship I guess.
Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody
#34"We've crafted a team of rockstars ... Combined we've sold 60 MM records worldwide"
Glad to hear they're giving the whole team credit for those sales numbers.
Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody
#35Fyre Festival feels like something Jon Ralphio (Parks and Rec) would put together.
Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody
#36Here's a direct link to the deck itself: https://www.scribd.com/document/346949516/Fyre-Festival-Pitc...
Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody
#37Disappointing that HN of all places couldn't be a little more discerning when reviewing this. Because from what I've heard there was a legitimate business problem that Fyre was attempting to solve. (1) All of the middle men between talent and event organisers and (2) the lack of luxury concert events. Are they completely inept at following through with this ? Yes. But the idea wasn't that bad. And they deserve credit…
I think HN just has a low tolerance for willful incompetence, especially when charging gigantic fees to the consumer. As has been pointed out by other articles, despite many warning signs that this festival would be impossible to pull off as advertised, the organizers continued to crank the hype machines into turbo mode while slurping up cash from consumers till the last minute. It's a scam.
Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody
#38Is there a word for that slightly scummy, uncomfortable feeling you're left with after reading a particularly empty piece of marketing drivel?
Not specific to the context but "despair" seems to fit.
Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody
#39If it had not been a complete and utter failure, the pitch deck would have been just another unremarkable example of marketing/PR fluffery, and wouldn't have been worth commenting on. Doesn't look any different from media marketing I've seen for things that were successful.
To be fair, the marketing was actually very successful. They got people to the event. I would call this a remarkable example of fluffery.
Yep. The only thing they didn't accomplish was disappearing with the cash at the end.
Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody
#40Disappointing that HN of all places couldn't be a little more discerning when reviewing this. Because from what I've heard there was a legitimate business problem that Fyre was attempting to solve. (1) All of the middle men between talent and event organisers and (2) the lack of luxury concert events. Are they completely inept at following through with this ? Yes. But the idea wasn't that bad. And they deserve credit…
I agree. All of this may appear incredibly douchy, but they had a viable business model. Now that they are most certainly finished, there should be plenty of opportunity for someone else to totally steal the idea. Hopefully not someone as incompetent and lazy.
> All of this may appear incredibly douchy, but they had a viable business model.
Where, exactly, did the viability of their business model get demonstrated?