Along similar lines... with Donkin Donuts
https://www.bostonglobe.com/magazine/2014/09/17/the-secret-w...
McDonald's Real Estate: How They Really Make Their Money (2015)
31–40 of 273 posts
Re: McDonald's Real Estate: How They Really Make Their Money (2015)
#32Watch The Founder , http://www.imdb.com/title/tt4276820/ for an entertaining and educational dramatization of the McDonald's story, including the franchising and real estate leasing aspects.
Really glad you brought this up. It was indeed an interesting movie but I didn't really have the time to compare it with the facts. How much of what we saw was actually accurate?
Re: McDonald's Real Estate: How They Really Make Their Money (2015)
#33What impresses me most about McDonald's is the highly effective and efficient incentive structure. You have the franchise owner who is very committed financially and can make a high income, plus lots of low cost labor following a very precise process. And they seem to be able to replicate it at almost any scale. What impresses me least about McDonald's is their ruthless child-targeted advertising. EDIT: in sort of a…
I haven't seen child-targets marketing from them in decades here in Canada. Where do you live and what do you see?
I don't know about other provinces, but "In Québec, the Consumer Protection Act prohibits commercial advertising directed at children under 13 years of age."
https://www.opc.gouv.qc.ca/fileadmin/media/documents/consomm...
Re: McDonald's Real Estate: How They Really Make Their Money (2015)
#34Earlier quoted context omitted.
>the kids can learn quickly how to determine if they should do what ads tell them to do. The problem is they can not do this at all. Children are extremely easy to manipulate, and that is pretty much what advertising is.
As a kid I quickly learnt to distrust ads, so I'm not sure why you think kids can't do this. They may not be adults, but they're not robots either.
You personally might not be able to, but there is a lot of research that shows children can't always understand that they are watching an advertisement, and what that entails. That's why the US has lots of regulations regarding advertising to children.
Re: McDonald's Real Estate: How They Really Make Their Money (2015)
#35This is somewhat false. McDonalds amassed all of this real estate during the normal course of doing its main business. It would be like saying Walmart is in the shelf business because they have a lot of shelves. If amassing large amounts of real estate is the end goal, selling burgers for 50 years is probably not the best way to do it. I think McDonalds fears that if it spins off its real estate holdings, those properties will have no loyalty to McDonalds and could become a Starbucks or whatever. The value that McDonalds provides is that it is everywhere and at low prices. If it isn't everywhere, then it can't provide low prices and the whole thing crumbles.
Re: McDonald's Real Estate: How They Really Make Their Money (2015)
#36Earlier quoted context omitted.
I haven't seen child-targets marketing from them in decades here in Canada. Where do you live and what do you see?
I don't know about other provinces, but "In Québec, the Consumer Protection Act prohibits commercial advertising directed at children under 13 years of age." https://www.opc.gouv.qc.ca/fileadmin/media/documents/consomm...
I wasn't aware of that. Does that include toys or child related products? One could say that movies have turned into one long series of product placements.
Re: McDonald's Real Estate: How They Really Make Their Money (2015)
#37Earlier quoted context omitted.
As a kid I quickly learnt to distrust ads, so I'm not sure why you think kids can't do this. They may not be adults, but they're not robots either.
You personally might not be able to, but there is a lot of research that shows children can't always understand that they are watching an advertisement, and what that entails. That's why the US has lots of regulations regarding advertising to children.
> That's why the US has lots of regulations regarding advertising to children.
We have regulation on advertisements to children? That's a little surprising.
Re: McDonald's Real Estate: How They Really Make Their Money (2015)
#38Watch The Founder , http://www.imdb.com/title/tt4276820/ for an entertaining and educational dramatization of the McDonald's story, including the franchising and real estate leasing aspects.
Really glad you brought this up. It was indeed an interesting movie but I didn't really have the time to compare it with the facts. How much of what we saw was actually accurate?
Most of the overarching premise is correct along with most of the general details of how it unfolded. Some of the darker stuff is he-said / he-said that is still debated to this day (specifically in the relationship between Kroc and the McDonald brothers).
Re: McDonald's Real Estate: How They Really Make Their Money (2015)
#39Watch The Founder , http://www.imdb.com/title/tt4276820/ for an entertaining and educational dramatization of the McDonald's story, including the franchising and real estate leasing aspects.
I Second that. The Founder was a very intriguing movie.
I just bought this movie yesterday. One of the things in the trailer was exactly this point of owning the real estate.
Re: McDonald's Real Estate: How They Really Make Their Money (2015)
#40Earlier quoted context omitted.
>the kids can learn quickly how to determine if they should do what ads tell them to do. The problem is they can not do this at all. Children are extremely easy to manipulate, and that is pretty much what advertising is.
As a kid I quickly learnt to distrust ads, so I'm not sure why you think kids can't do this. They may not be adults, but they're not robots either.
I remember at that age understanding that ads are not truthful at a deep level and filtering them. I find it's much harder for me now. Everything seems like an ad now a days and I may not believe the message but having the money to pay for so many ads on expensive platforms gives me a different message. If a company can afford a superbowl ad it gives me the impression the product has resources behind it and I can assign a level of trust.
Kids are better at filtering in some ways.