Is Swift on the server a good idea? I don't own (or plan to own) a Mac. Does Apple support cross-platform tooling? I honestly don't know, but given their history, my default assumption is to be skeptical. Why would you choose this over Go or Rust? (Rust is totally sweet for server dev, and I've spun up a few Rust servers for things.)
The target market is really iOS devs who want the same language on the back end.
That's a perfectly reasonable engineering goal for an iOS-first shop.
But they're a vocal group and like to hype up server Swift as the next big thing for everyone. That's just not going to happen.