It's interesting what's going on here. They have gone on record before that they're not making a profit on their phones, and evidently their tactics are creating a bit of an internal mess. They've grown very rapidly. I imported a Xiaomi Mi 4C a month or two ago for €100 (it still sells around that price). For that price you get a fantastic 5" screen, the same Snapdragon 808 chip / 2GB RAM as the €300 Nexus 5X, a more…
There is an important supply chain related nuance in my opinion - in the US, distribution channels are critically important - Amazon, Best Buy etc. - but in Asia, this isn't always the case, in fact a flash sale on JD or some vendors stores directly means they can play with skinny margins and sell products. If you are selling something in Best Buy, there is a good chance that there is a 50% markup in many cases which…
I suspect that Best Buy makes insignificant margins on most cellphones, but makes it up on accessories (and I guess they sell carrier plans as well?).