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Apple to slice iPhone production 10% due to sluggish sales

asia.nikkei.com

31–40 of 443 posts

Re: Apple to slice iPhone production 10% due to sluggish sales

#32
post #2

I'm not surprised sales are weak: the regular iPhone 7 seems to offer few improvements over the 6s or 6, with only the 7+'s camera being a really notable differentiator.

Better camera, better screen, faster, waterproof, more ram, Taptic Engine, nicer finish options, more durable home button, and on and on. It's a better phone in almost every measurable way.

Re: Apple to slice iPhone production 10% due to sluggish sales

#34
post #15

Are we at the end of an era computing wise or is it just Apple? I wonder if computing technologies great transformation of our society is coming to an end. I also thought this in about 1993 and then again in the mid 2000s, so I'm probably wrong again. Maybe AI will be the new killer app that drives the next wave of upgrades.

No, there is simply more competition today, and market balances things out. Also, Apple grew too comfortable and stopped pushing forward. It was only a matter of time for this to happen.

Also, more in general, all the obvious improvements to the current smartphone form factor/concept have been made now: capacitive touch screen (iPhone), retina display (iPhone 4), fingerprint unlock/secure element (iPhone 5s), always listening Siri + Force Touch (iPhone 6s), plus huge improvements in CPU/GPU speed with all models. Where force touch was already quite a marginal improvement.

I have an iPhone 5S and my primary motivation to upgrade would be to get a 64GB model. I just don't see any revolutionary changes in newer iterations (neither in Android).

The same applies to the iPad. My wife has an iPad Air, but I have no clue telling how many generations it is behind, without checking Wikipedia. It works fine and there is no real reason to upgrade in newer iterations (except perhaps in specific niches).

Re: Apple to slice iPhone production 10% due to sluggish sales

#35

Are we at the end of an era computing wise or is it just Apple? I wonder if computing technologies great transformation of our society is coming to an end. I also thought this in about 1993 and then again in the mid 2000s, so I'm probably wrong again. Maybe AI will be the new killer app that drives the next wave of upgrades.

I don't think we are at the end of anything, much less Apple. AI looks like the next big thing, and Apple needs to be careful not to miss it. Siri is just is not as good as what Google and Alexa are doing, and Apple appears doing nothing to satisfy the home demand. If they somehow completely miss the home AI front then I might get onboard the Apple is dying train. There is still time right now though.

Re: Apple to slice iPhone production 10% due to sluggish sales

#36
post #8

I have an iPhone 6S since its first month. Just thought, you know, test it once. But I always look jealously at my friends who run Android phones for half the price. You can just do more with Androids, it's more efficient, the keyboard is more efficient, apps can run concurrently, and to my surprise even the cameras seem to be way better. Besides the brand I really don't know what reason there is to buy iPhones. So t…

I have an iPhone and an Android phone. I use both on a regular basis. I see a lot of friends with iPhones looking jealously at people with Android, and vice versa. The grass is always greener. I've talked people out of switching—on both sides.

I'm far from the only one—before I got an Android phone, I asked my Android-using friends about it. They told me it was a bad idea.

I'm in a cynical mood right now so I'm going to say that both platforms suck, just for different reasons, and switching platforms sucks even more so don't do it unless you have a very good reason. Android has a ton of problems with software, ecosystem, and hardware. iOS has a ton of problems with software, ecosystem, and hardware. If you like the assistant and cloud services maybe Android is the right choice. If you like battery life and app ecosystem then maybe iOS is the right choice.

I also had the experience of dragging out an obsolete (5 year old) phone recently. I was surprised how well it compared against modern phones, except for the fact that a 5 year old lithium battery doesn't hold much of a charge.

Re: Apple to slice iPhone production 10% due to sluggish sales

#37
post #7

The numbers coming out of Apple next quarter will be interesting. iPhone 7 has been underwhelming and reception to the latest MacBooks Pros has been mostly negative. And if sales are on a downhill trajectory, I wonder what the response inside of Apple will be.

Where are you getting that impression? My understanding that was both the iPhone 7 and new MacBooks were the fastest-selling models of their respective product lines that Apple had ever released?

It's too early to tell. The iPhone 7 did indeed sell huge amounts immediately after launch, but IIRC that's the period every iPhone has sold the most - it then tails off throughout the year. The question is whether the iPhone 7 tails off more or less than previous devices.

Re: Apple to slice iPhone production 10% due to sluggish sales

#39
post #19

Earlier quoted context omitted.

I hope the market punishes them for removing the ports we regularly use from the MacBook Pro so when I'm ready to buy a new one in a few years they have brought them back. In particular the removal of the magsafe power connector is maddening. By far my favorite feature of Macbooks and they removed it because??

The removed it because it was a proprietary port and felt that the market was better served in the long term by eliminating this kind of special case. I like MagSafe, but it's not really that big a deal.

> The removed it because it was a proprietary port

Apple is not shy when it comes to using proprietary ports - so I don't really buy this argument.

We can look at the iPhone 7 and it's proprietary non-USB connector as clear evidence they don't mind running proprietary connectors.

Re: Apple to slice iPhone production 10% due to sluggish sales

#40
post #19
post #7

The numbers coming out of Apple next quarter will be interesting. iPhone 7 has been underwhelming and reception to the latest MacBooks Pros has been mostly negative. And if sales are on a downhill trajectory, I wonder what the response inside of Apple will be.

I hope the market punishes them for removing the ports we regularly use from the MacBook Pro so when I'm ready to buy a new one in a few years they have brought them back. In particular the removal of the magsafe power connector is maddening. By far my favorite feature of Macbooks and they removed it because??

No, in a few years everything will be USB-C. The ports are gone for good.
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