From the article it sounds like the result of the lawsuit may be just that facebook adds a disclaimer to their ToS that you accept them using your biometric data by using their service. No surprise there, if you don't want any service collecting any of your data, don't use their service.
No surprise there, if you don't want any service collecting any of your data, don't use their service. Unfortunately, that doesn't go far enough. I don't use FB, but that doesn't mean it doesn't collect my data. It does because my husband and friends use FB, and I do not control the information they share about me with FB. Currently it has to be, "if you don't want any service collecting any of your data, don't use t…
Not sure you have any other option. Most of the time, you can't restrain what other people choose to do with images they've taken that contain your likeness, and you can't stop them from posting content that mentions their spouses. That person is willfully disclosing this data under the terms they've accepted. If the person is disclosing data about you that you don't want disclosed, that's an issue between you and that person, not that person and the entity who receives their willful, free, and unprompted disclosures.
Facebook can't know a priori that the user intends to disclose information on a person who doesn't want Facebook to know about them, and thus can't do anything about it until it's too late. Allowing people to delete other peoples' content because they don't want to be mentioned/included in it is an obvious non-starter (and Facebook already includes this to a reasonable extent with untagging features).
The privacy threat could be partially, not totally, mitigated by radically changing the way we approach online services, but I don't see how that could be pushed through. It wouldn't benefit any commercial entity, so no one with private motive would bankroll it to a height that could reasonably challenge FB, and it surely wouldn't be fair to use police/military force to dismantle Facebook et al and force users into a hypothetical somewhat-more-private decentralized, self-hosted, encrypted Facebook replacement, so we're basically stuck.
The reality is that this is the world we live in now. I don't think there's really a way to avoid it. Legal solutions that prevent vendors from referencing some data points may limit some effects here and there, but I think it's going to be difficult to craft something that really accomplishes anything big, and the tech and data is still going to be out there and used by some people regardless of the legal status.