Hi Michael, how does one conduct customer research? What questions do you ask? How do you know you're doing it right? Are there any good books on customer research?
Different answer depending on whether you have a product built or not. Also different if you have a consumer product. My best personal experience with customer research is for live consumer products. In that case we would recruit potential customers off of craigslist (offering $50 for an hour of their time). We would bring them into the office and sit them at the table. The entire team (small) would be in the room. W…
Was there ever a point when you had too many cooks in the kitchen?