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..but why? How is this relevant to their business? I mean, I do understand that AWS and Amazon (the e-commerce) don't have anything in common, but why to focus on such a product that already exists (and that's even better)?
Marginally cheaper than Twilio for USA: $0.00645 vs. $0.0075 Much more expensive in Europe (e.g. major networks in Poland Twilio $0.03467, AWS $0.03897 - 0.07711) https://www.twilio.com/sms/pricing http://aws.amazon.com/sns/sms-pricing/
..but why? How is this relevant to their business? I mean, I do understand that AWS and Amazon (the e-commerce) don't have anything in common, but why to focus on such a product that already exists (and that's even better)?
When I did programmatic SMS for a project ~10 years ago, I just used SMTP and the email equivalent of the SMS address. I haven't done similar projects since then, so I'm curious if there is some reason that approach would no longer work.
That only works if you know the carrier (as every carrier has a different email address), and I imagine it doesn't work internationally.
India pricing is atleast twice the price of any decent SMS provider in the country at 0.0045 USD per transactional SMS.
Marginally cheaper than Twilio for USA: $0.00645 vs. $0.0075 Much more expensive in Europe (e.g. major networks in Poland Twilio $0.03467, AWS $0.03897 - 0.07711) https://www.twilio.com/sms/pricing http://aws.amazon.com/sns/sms-pricing/
I like that we can choose between transactional and promotional messages in order to optimize for high delivery success rate or cost savings.
Marginally cheaper than Twilio for USA: $0.00645 vs. $0.0075 Much more expensive in Europe (e.g. major networks in Poland Twilio $0.03467, AWS $0.03897 - 0.07711) https://www.twilio.com/sms/pricing http://aws.amazon.com/sns/sms-pricing/
1) have a specific price for every single network makes it impossible to calculate which will be the final real cost for each country
2) it's crazy expensive outside the US. Every player in the SMS industry is 4x lower on average. IE: http://www.mailup.com/pricing/sms/
3) they don't support text as a sender. In many countries you can have "MyCompany" as a sender instead of a generic number or short code. This makes the communication much more effective.
4) They claim the pricing will be different for transactional & marketing traffic, but it's not clear how , they just provide one only price list.
5) first 100 messages to US numbers free (each month). I expect they will be soon abused and they will retire this offering.
6) they don't support 2-way communication
7) SMS prices usually go down when volumes increase
Just compared their pricing to Nexmo here in Norway. Almost double the price. AWS: $0.09109. Nexmo: $0.0530.