Earlier quoted context omitted.
Costs that are represented in obvious dollar amounts with alternatives that have lower obvious dollar amounts tend to go over poorly with clients. The nebulous cost of more developer and admin time is something they can carefully ignore in their cost calculations.
I agree. Also, I suspect that if a deployed app is rarely accessed, then there is some spin up time to load a slug. Both customers noticed this effect that the first page load usually seemed slow to them. Same thing on AppEngine (a 'loading request' can take a while). Bottom line is that people dream that their web app will attract millions of users, and they want to plan for outstanding success. While I am sure that…
App Engine is the opposite: you're paying for the usage, so they spin up/down as much capacity as necessary to satisfy the volume you're willing to pay for.