Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Results from Candy Japan box design A/B test

candyjapan.com

Post reply on HN
Print view View original

31–40 of 98 posts

Re: Results from Candy Japan box design A/B test

#31

Post by manigandham »

bemmu wrote: post #8
keiferski wrote: post #4

Have you considered that the new box is too "generic" or "corporate?" (For lack of a better word) In other words, the old box, while plain, adds a certain intimacy. It doesn't look like a huge multinational candy company sent it. The new box, though, looks basically like any other piece of Japanese media.

I can see how that might be the case. Current subscribers might know me personally or through my blog. That would then mean that as I start to reach out to people who don't know me personally, these results could change.

Unrelated: the jpg images in this post are huge in both dimension and filesize. Might be better to use smaller versions that link to the full image.

Re: Results from Candy Japan box design A/B test

#33

Post by morgante »

mc32 wrote: post #16
mrmondo wrote: post #2

I much prefer the plain packaging because: - The anime picture is embarrassing to receive in the mail / at work. - The picture itself is kind of creepy, someone walking past my desk once even described it as 'rapey'. - I can reuse the box. - I am not 6.

It depends on the audience. Someone who admires Japanese culture will likely not have the same reaction as someone with little exposure to Japanese culture. The picture is not even on the same planet as 'rapey' Whoever that was either said it to get a rise or they have some distinct issues. One solution, perhaps, is avail both packaging options to buyers. The typeface and font, I think, could be improved. It kind of…

> It depends on the audience.

One problem is that even if the person receiving the box is exposed to Japanese culture, their coworkers probably aren't.

Re: Results from Candy Japan box design A/B test

#34

Post by morgante »

Gigablah wrote: post #6
mrmondo wrote: post #2

I much prefer the plain packaging because: - The anime picture is embarrassing to receive in the mail / at work. - The picture itself is kind of creepy, someone walking past my desk once even described it as 'rapey'. - I can reuse the box. - I am not 6.

"Rapey"? Are you serious? I'm just really having trouble wrapping my head around this. How does that picture convey anything close to "rapey"?

I don't agree with the connotation, but unfortunately there are negative associations in American culture with older white men who are into anime or other Japanese cultural artifacts.

Re: Results from Candy Japan box design A/B test

#35

Post by krapp »

mc32 wrote: post #22
mrmondo wrote: post #17

Earlier quoted context omitted.

Um... perhaps by sexualising a young girl?

In Japan you have 30 year olds (and older) who dress in that manner[1] and behave in that manner and speak in that manner. It's just different --so viewing it under a western lens probably introduces misinterpretation. [1]Just look into Rorita fasshon, etc.

I believe they're talking about the art on the box, not the picture of the cosplay girl holding it.

Re: Results from Candy Japan box design A/B test

#36

Post by NKCSS »

zacwest wrote: post #19

I like my subscription. My biggest issue has been shipments that end up in my mailbox melted. It would probably not be possible for new packaging to fix this, but this would be an area of improvement worth higher cost.

a light-colored Vs a dark colored box might help in that regard as well with exposure to sunlight.

Re: Results from Candy Japan box design A/B test

#37

Post by akx »

How about a plain box in some relevant color (sakura blossom pink? :) ), hand-stamped with the Candy Japan logo?

In my mind's eye, that'd remain classy enough not to be creepy/cringy/embarrassing (as https://news.ycombinator.com/item?id=11641715 complains), but would also have sort of a personal touch to it.

Having a couple rubber stamps made and stamping each box during packaging wouldn't probably cost an awful lot...

Re: Results from Candy Japan box design A/B test

#38

Post by konschubert »

akx wrote: post #37

How about a plain box in some relevant color (sakura blossom pink? :) ), hand-stamped with the Candy Japan logo? In my mind's eye, that'd remain classy enough not to be creepy/cringy/embarrassing (as https://news.ycombinator.com/item?id=11641715 complains), but would also have sort of a personal touch to it. Having a couple rubber stamps made and stamping each box during packaging wouldn't probably cost an awful lot.…

It would probably be cheaper AND would feel more "authentic".

After all, his main edge over the local japanese stores is authenticity. The fact that it comes "directly" from Japan.

Re: Results from Candy Japan box design A/B test

#39

Post by [deleted] »

morgante wrote: post #33
mc32 wrote: post #16

Earlier quoted context omitted.

It depends on the audience. Someone who admires Japanese culture will likely not have the same reaction as someone with little exposure to Japanese culture. The picture is not even on the same planet as 'rapey' Whoever that was either said it to get a rise or they have some distinct issues. One solution, perhaps, is avail both packaging options to buyers. The typeface and font, I think, could be improved. It kind of…

> It depends on the audience. One problem is that even if the person receiving the box is exposed to Japanese culture, their coworkers probably aren't.

[deleted]

Re: Results from Candy Japan box design A/B test

#40

Post by mc32 »

morgante wrote: post #33
mc32 wrote: post #16

Earlier quoted context omitted.

It depends on the audience. Someone who admires Japanese culture will likely not have the same reaction as someone with little exposure to Japanese culture. The picture is not even on the same planet as 'rapey' Whoever that was either said it to get a rise or they have some distinct issues. One solution, perhaps, is avail both packaging options to buyers. The typeface and font, I think, could be improved. It kind of…

> It depends on the audience. One problem is that even if the person receiving the box is exposed to Japanese culture, their coworkers probably aren't.

So I think the main issue is how the buyer might perceive the packaging. If a coworker has issues... I think the coworker has issues. It's like someone finding Barbie offensive (for other than body image issues). I can't see it. Are these people who whisper and shuffle when they buy condoms or feminine products at the checkout counter? Do they wrap their wine or beer in brown bags? It's hard to imagine this person.
Post reply on HN