You know, I've been playing the game he's describing since I was born. Is called REAL LIFE and its point system uses money. Spend on upgrades (education) get new powers and eventually earn more. Spend in shops, get new toys. Etc. This is not the future, it is the present.
Sounds sort of boring. A great video with a lot of exciting ideas (even if they're articulated somewhat stormily at times). This is definitely a viable advertising platform--one that makes good use of the attractive qualities of capitalism, by inspiring competition and desire for collection within consumers, trading exposure--and (hopefully) real human currency--for fabricated (yet, if implemented correctly, complete…
And as for boring - I guess it depends on the player. Personally I find video games incredibly unfulfilling. Lots of fun while playing but leaving an empty feeling afterward, of time completely wasted. While real life is AWESOME! Everything I do and create improves my life and that of the people around me.
But again - it depends on the person.