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Google Announces the Google Analytics 360 Suite

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Re: Google Announces the Google Analytics 360 Suite

#31

Post by vincentbarr »

gk1 wrote: post #2

Worth clarifying that this is just a packaging (repackaging?) of their enterprise products, presumably to make it easier for them to sell it to enterprise users. Attempting to log into the Google 360 Suite shows this message: > Gaining Access to the GA 360 Suite Thank you for your interest in the Google Analytics 360 Suite. If you’d like to learn more about the Suite, please contact us. > If you use Google Analytics…

I see at least one exception: Optimize 360.

Google Analytics used to offer the ability to run very rudimentary experiments. If they now provide a point-and-click, WYSIWYG solution comparable to Optimizely and Maxymizer, then this is a pretty interesting move for them and big competition for any players in the split testing and personalization space.

Re: Google Announces the Google Analytics 360 Suite

#32

Post by debacle »

derwiki wrote: post #22
michaelbuckbee wrote: post #21

This is nice and all, but I think sidesteps probably the biggest challenge that Google Analytics currently faces which is that they are being blocked more and more by AdBlockers [1]. If you're using the default uBlock setup or checked the radio button on the ADP install page to "stop trackers" then you're blocking Google Analytics as well. As others have noted, pricing starts at $150k per year for a solution that wil…

But what's the prevalence of people installing ad blockers? None of my non-techie friends do it, and many of my techie friends willfully choose not to (moral reasons). Edit: I'll answer that for myself: as of 2015, about 15% of US internet users had ad blocking software[1]. Much higher than I expected. [1] https://blog.pagefair.com/2015/adblock-explorer/

More and more people are using blockers. The problem is that the utility of the software is high, so the number of users installing ad blockers (Which is really easy. Thanks Chrome!) is going to outpace the number of users not using ad blockers. Depending on your demographics, over 50% of your traffic might be using an ad blocker. I recall reddit reporting numbers of over 80% in some instances.

Re: Google Announces the Google Analytics 360 Suite

#34

Post by TheLogothete »

natrius wrote: post #26
derwiki wrote: post #22

Earlier quoted context omitted.

But what's the prevalence of people installing ad blockers? None of my non-techie friends do it, and many of my techie friends willfully choose not to (moral reasons). Edit: I'll answer that for myself: as of 2015, about 15% of US internet users had ad blocking software[1]. Much higher than I expected. [1] https://blog.pagefair.com/2015/adblock-explorer/

Blocking ads isn't just moral, it is imperative. Capitalism is an evolutionary force that selects for the most profitable business practices. Advertising allows businesses to buy profitable changes in behavior. If you understand why we fear biological superbugs, it should be clear why you should keep capitalist superbugs away. Advertising is destined to evolve into a perfect tool for behavior change. If it hasn't alr…

Propaganda for fun, for profit, and for political gains dates a lot earlier than modern advertising.

Re: Google Announces the Google Analytics 360 Suite

#36

Post by michaelbuckbee »

derwiki wrote: post #22
michaelbuckbee wrote: post #21

This is nice and all, but I think sidesteps probably the biggest challenge that Google Analytics currently faces which is that they are being blocked more and more by AdBlockers [1]. If you're using the default uBlock setup or checked the radio button on the ADP install page to "stop trackers" then you're blocking Google Analytics as well. As others have noted, pricing starts at $150k per year for a solution that wil…

But what's the prevalence of people installing ad blockers? None of my non-techie friends do it, and many of my techie friends willfully choose not to (moral reasons). Edit: I'll answer that for myself: as of 2015, about 15% of US internet users had ad blocking software[1]. Much higher than I expected. [1] https://blog.pagefair.com/2015/adblock-explorer/

I did some testing earlier this year on a well trafficked YC companies site (so something with a pretty technical audience) and it was around 40% Ad Blocking and half of that analytics blocking.

The overall portion of a sites visitors doing blocking is all over the place (from 10-50%), but the Ad / Analytics blocking ratio has been pretty steady at around half.

As blocker users shift from ADP to uBlock (for performance or b/c they don't like 'acceptable ads') I suspect that ratio to really go up.

Re: Google Announces the Google Analytics 360 Suite

#37

Post by sangnoir »

natrius wrote: post #26
derwiki wrote: post #22

Earlier quoted context omitted.

But what's the prevalence of people installing ad blockers? None of my non-techie friends do it, and many of my techie friends willfully choose not to (moral reasons). Edit: I'll answer that for myself: as of 2015, about 15% of US internet users had ad blocking software[1]. Much higher than I expected. [1] https://blog.pagefair.com/2015/adblock-explorer/

Blocking ads isn't just moral, it is imperative. Capitalism is an evolutionary force that selects for the most profitable business practices. Advertising allows businesses to buy profitable changes in behavior. If you understand why we fear biological superbugs, it should be clear why you should keep capitalist superbugs away. Advertising is destined to evolve into a perfect tool for behavior change. If it hasn't alr…

Ads aren't going anywhere - there is too much money riding on it. I am willing to bet all that I possess that ads will be with us 20 years from now.

Your comparison with superbugs is apt: ads will evolve into hardier, less blockable forms (native ads, and as soon as someone figures it out, serving ads from the same domain as content)

Re: Google Announces the Google Analytics 360 Suite

#38

Post by agopaul »

rbinv wrote: post #8
agopaul wrote: post #7

Earlier quoted context omitted.

I've come to believe that some Google interfaces (eg. AdWords, Webmaster Tools) suck because then you need one of their certified partners to set things up. By no means they are meant to be used by normal people. Also, data provided by Adwords is a bit limited and you need another tool to better track your hits

I disagree. Google's Webmaster Tools are not really that complex, and while the UI could use some polishing here and there, it works just fine. AdWords has way more features, of course. However, it's still pretty usable in my opinion, especially when you consider the amount of accessible data. You say "there's not enough data" and "it's not for normal people" at the same time. While these are not entirely mutually ex…

> You say "there's not enough data" and "it's not for normal people" at the same time. While these are not entirely mutually exclusive, the more data you want accessible, the more difficult it becomes to categorize, display and visualize this data.

They are different complaints. Adwords is usable after you understand how it works, but the whole process of setting up a campaign or migrating from the Keyword Planner to AdWords is not a piece of cake. They even send AdWords ads by mail to businesses, like anyone can setup an effective AdWords campaign, but it's not that easy to get started with the tool. On the other hand, I know that it's a different beast, but FB ads are really simple to setup.

Google Webmaster Tools's UI it's not difficult to use per se, but the UX is quite bad on average and I just wonder why Google won't improve it.

Re: Google Announces the Google Analytics 360 Suite

#39

Post by agopaul »

AJ007 wrote: post #20
agopaul wrote: post #7

Earlier quoted context omitted.

I've come to believe that some Google interfaces (eg. AdWords, Webmaster Tools) suck because then you need one of their certified partners to set things up. By no means they are meant to be used by normal people. Also, data provided by Adwords is a bit limited and you need another tool to better track your hits

There are parts of the Adwords interface that "suck" because they intentionally try to hide certain things to maximize revenue. For example, getting advertisers to buy ads globally rather than just the US. On the other side, the Adwords interface is far better than any other ad platform interface I have seen. They could simply it by removing targeting options, and probably increase overall revenue, but it would not b…

> There are parts of the Adwords interface that "suck" because they intentionally try to hide certain things to maximize revenue.

I admit that I have the same feeling

Re: Google Announces the Google Analytics 360 Suite

#40

Post by soperj »

sangnoir wrote: post #37
natrius wrote: post #26

Earlier quoted context omitted.

Blocking ads isn't just moral, it is imperative. Capitalism is an evolutionary force that selects for the most profitable business practices. Advertising allows businesses to buy profitable changes in behavior. If you understand why we fear biological superbugs, it should be clear why you should keep capitalist superbugs away. Advertising is destined to evolve into a perfect tool for behavior change. If it hasn't alr…

Ads aren't going anywhere - there is too much money riding on it. I am willing to bet all that I possess that ads will be with us 20 years from now. Your comparison with superbugs is apt: ads will evolve into hardier, less blockable forms (native ads, and as soon as someone figures it out, serving ads from the same domain as content)

Native ads are less likely to be malware vectors no?
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