Live data from Hacker News

Yahoo is shutting down about half of its content verticals

capitalnewyork.com

31–40 of 199 posts

Re: Yahoo is shutting down about half of its content verticals

#31
post #30

What the fuck is a content vertical?

"'To that end, today we will begin phasing out the following Digital Magazines: Yahoo Food, Yahoo Health, Yahoo Parenting, Yahoo Makers, Yahoo Travel, Yahoo Autos and Yahoo Real Estate,' Nelson wrote in a Tumblr post."

Re: Yahoo is shutting down about half of its content verticals

#34
post #30

What the fuck is a content vertical?

It's a subsection of the larger site, dedicated to a specific type of content. Vertical refers to them being fully-featured sites or application by themselves. For example, a real estate vertical might have search options dedicated to housing (number of bedrooms, square footage, etc), whereas the general site would only have generic search operators, not tailored to a specific use case.

Hope that helps!!

Re: Yahoo is shutting down about half of its content verticals

#36

Yahoo has digital magazines ? Why would a search company have junk like that ? How much other worthless baggage do they have ?

Yahoo considers itself a "media" company. And therein lies the problem.

I read the WSJ, FT, NYT, RCP, and The Hill if I want exposure to the "media". And HN for light entertainment.

There is no way that I would look at inane posturing on Yahoo's blogs.

Re: Yahoo is shutting down about half of its content verticals

#37
post #30

What the fuck is a content vertical?

"Vertical" as in a marketing channel for ads (disguised as a vaguely interesting website or publication).

In longer form: basically a codeword for "A once vaguely or perhaps genuinely interesting website / channel / magazine / whatever but which is now (through various nefarious means) in the possession of Megacorp X, which, in turn, couldn't begin to give a toss about the actual content (let alone the so-called "community" of once passionate viewers / readers), other than through the perception that they serve some marketing demographic Y, real or imagined, to whom, they would like to fancy, they can sell zillions and zillions of ads to."

Re: Yahoo is shutting down about half of its content verticals

#38

By the time anything is thought of a "content vertical" it's pretty much past its time, on autopilot editorially-wise, and generally worth disregarding anyway.

A number of them are pretty lucrative (and seemingly consistently lucrative). On autopilot editorially yes, but that can be even better. For example, Yahoo does pretty well in the stock/finance content vertical, with Yahoo Finance. They've lost some traffic share with the entry of Google Finance (which is not far from a clone of Yahoo Finance), but there's quite a bit of ad money floating around there, which is why it's not one of the ones being shut down.

Re: Yahoo is shutting down about half of its content verticals

#39

What about Yahoo Answers? I hate seeing their results show up in the top 3 when I do a Google search. They're always low quality and not useful.

Fun fact: practically every assigned problem in undergrad chemistry, physics and math is solved on yahoo answers.

My dad loves solving the physics problems on yahoo answers.
Post reply on HN