Herein lies the problem. IoT should not provide that data to the third parties.
Also this:
> We have become more comfortable with sharing personal data, e.g. when it comes to incorporating wearables or fitness trackers into our daily routine.
That those are the only reasonable examples one could come with only shows that the "sexy" IoT is just a bunch of bullshit, overpriced toys that are only meant to monetize people's data even more. This trend should be nipped in the bud.
RE "unsexy" IoT, the article says:
> It is now almost completely based on open protocols, rather than the proprietary ones of the past that were used to tie customers to a specific vendor.
I didn't know that. Somehow I was led to believe all those protocols are closed and licensed, requiring you to join some "consortium" or "alliance", paying a $shitton entry/licensing fee. I'll look into it. If there are established open, working standards out there, then it's what I want to use in my DIY IoT / home automation solutions.
EDIT:
> (...) into your app.
That's another problem. Our obsession with apps. This is something that really needs to be culled too. One of the biggest factor that makes the "sexy IoT" barely usable is that every device has its own app. Which means, every company gets to develop a shit UI (each crappy in different way), and the time it takes to switch between apps is several seconds. This should all be standardized - I should have just one app for all my IoT, and it definitely must not be made by one of the vendors (for the same reason nobody uses software provided by e.g. printer vendors).