Why does the screenshot have one tile have Gabe Newell in it? is it a dig at an ex-microsoftian or something?
The problem is, just like some recent folks on /pol/, the newer crowd doesn't realize it's a joke so Gabe has to be cautious how he interacts with the public now. I'm amazed he still handles his own email. He popped up on Reddit recently and amazingly corralled the discussion toward his (real world) car racing team, but it took work on his part. People hug him in public and he's said before that's taken adjustment.
I've seen a GABEN license plate, to give you an idea of how far that gag goes. Funny you mentioned MSFT, too, because most people who perpetuate the gag don't know he worked there at one point; it might even predate their life.