Earlier quoted context omitted.
they aren't really cheating the consumers at all. If anything, they've been great to us The thing is this: the relationship that exists between me and T-mobile is, I pay them money and they provide me with voice and data and BlackBerry services. Now I'm obviously just one individual, but I am fairly representative of a high-value subset of T-mobile's customer base and as a collective, T-mobile's interests are well al…
Not exactly. The relationship you have with T-mobile is that they have signed you to a contract that locks you in to their service. At every turn T-mobile's goal is to lock you in, and once you're locked in they don't care about you. By contrast Google sets things up so that you can switch at any time, and they constantly have to keep you happy.
But my point stands. T-mobile is interested in keeping me happy, over the long term. Google is interested in keeping its advertisers happy. Given the choice between you or I and them, it will always choose them. That's why it wants all your data, even if they don't sell it directly, it is to monetize it.