Earlier quoted context omitted.
It's tough for publishers. I run a directory-type website. Most visitors probably spent 30s on the site, getting the information they need right away. I decided to change from 2 to 3 ads per page, make them bigger, and more in-line with the content, rather than just beside and below it. The ad network was a major search engine. I managed to 3-4x CPMs. Traffic went down by 25%. Effectively, users encouraged this type…
Could you please clarify this one? Your CPM went up by a factor of 3 to 4, yes? But / and your traffic went down by 25%. Are you saying that the number of unique visitors to your site went down by 25%, or are you speaking to the suggestions behind this article, and when you put the new ads on the site you also optimised the data you were sending and consequently were pushing 25% less volume of traffic onto the wire?
Re: Carriers Are Making More from Mobile Ads Than Publishers Are
#31Page impressions (and probably uniques, but I don't really measure that) went down by 25%.