This is a three-pronged stroke of genius: 1) Immediate benefits to just about anyone. If you have your own solar panels, you need this (or something like it). Even if you don't, you can benefit by drawing more power during cheaper off-peak times. 2) If lots of people get in on this, we'll have the storage capacity we need on the grid to be more dependent on renewable energy. Lack of storage capacity is one of the big…
I don't see how it's immediately beneficial for just about everyone. I currently have a flat rate for kWh and no solar panel... and moving soon. It's not worth the $. In 6 months I'll be renting for a year, still not beneficial. Perhaps in a couple years I can purchase solar, a battery, and an energy system that can automate some demand shedding but we're talking about 1%ers here. In fact, I'd say it's only immediate…
I'm not trying to discount anything they've done, because it's forward-thinking and technologically impressive, but it's not like Elon Musk has saved the world just yet.