I overheard a conversation between someone on the Pixel Watch team and a woman I know. He was quizzing her at a party about what features she used - which were pretty much step counter and payment. He somewhat dismissively sneered, "Well, you're not exactly a power user, are you?" I'm trying to imagine what being a "power user" of a watch is like. Can anyone enlighten me? I think smart-watches are much like Alexa. Wh…
There is IMO a design flaw that tanked adoption of not just Alexa, but also on-phone voice assistants.
People would want to use reliable equivalent of "computer, play music" or any kind of "computer, do X". But what is on offer by all major companies is, "${brand name}, do X on ${brand name} with ${brand name}". No thanks.
More broadly, I think this is rarely noted explicitly - user interfaces are ultimate marketing platforms, because you get to inject your marketing literally between the user and the task they're doing. Whether purposefully or intuitively, companies understand that, and the UX goes to shit as they design the product to also be a marketing platform.