My fiance mentioned we haven't gone to see a movie in theaters in years and it would be fun to go. I checked what was playing and: 2 tickets, 2 sodas, 1 popcorn. $86 dollars. Don't know if I'll ever go to a conventional movie theater again.
Most if not all the ticket price goes directly into the studio's pockets. So the theatres stay alive by selling concessions. I'd wager everyone here complaining about prices would also wax poetic about how theatres don't "pay a living wage" to the kids scooping popcorn and would immediately drive home in their $100k Rivians or Teslas so they can give a one star review on Yelp or complain on Reddit about the bathrooms…
I complain about movie costs while I watch movies at home, drive a VW that was under $40k new, live in a state with a minimum wage over $17 an hour, and refuse to pay $14 plus tip to a food truck that doesn't provide seating when I can pay $12 and no tip at a fast food restaurant that does provide dine-in eating.
Some of us live our principles, we're not all just whinging hypocrites.