Earlier quoted context omitted.
They had lightning in a bottle because they had an amazing developer experience… and gave everyone free compute and data transfer. So much of the value was already delivered in that simple `git push heroku master` which gave you a container + load balancer + a database. The vast majority of people didn’t need more. And of those that were left that did far too few of them were willing to suddenly start paying $32/mo p…
And the company I worked for hired a full devops team to save us like 5 grand per month on Heroku, only to end up with a much worse developer experience.
The result of suddenly needing to hire devops should be to get a convenient setup, but then do you really still need the whole devops team? And if you don't, then hiring them for limited time might come at a cost (hiring freelancers or consultants).