I don't think it has ever been the case that you could neglect soft skills. You will hear this over and over, in every area of every business: people become successful by adjusting their behaviour to what works for the business. Sometimes this is called being a slick politician, sometimes it is called avoiding getting bogged down in politics. But it's never been the case that a dev could just focus on technical thing…
McDonalds and Taco Bell tried to get rid of their "soft skills" (AKA customer service} and look how they're doing right now... Endless stores that all look & feel the same -- uncomfortable seats, no happy families around for longer than 10 minutes, longer drive-thru lines, and impersonal & impatient staff that avoids customers like the plague. Evangelists will preach Ai because it's good for corporations that don't c…
How's their profitability? Long drive-thru lines sounds like business is doing well.
This reminds me of people complaining about Windows, with its ads and AI and tracking and such. They don't like it as users, but the company is making plenty of money, so of course it's the right thing to do.