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Meta projected 10% of 2024 revenue came from scams

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Re: Meta projected 10% of 2024 revenue came from scams

#291

Post by buellerbueller »

AJ007 wrote: post #283
macNchz wrote: post #16

Alongside a password manager and keeping things up to date, using an ad blocker is truly a foundational security practice these days. The big advertising players simply have all of the wrong incentives to control this problem. They could massively reduce the volume of scams advertised on their networks, but it’d be worse for them on two fronts: they’d have to pay for more moderation, and they’d lose billions in reven…

The night before this story was published I was pondering what percentage of Youtube ads I was watching were scams -- not 100%, but it was higher than 50%. Which raises questions about semi-legitimate looking items might actually be soft scams or some kind of funny billing stuff going on. What percent of the global economy is scams? Sure, the investment manager charging 1% a year to put all of your retirement savings…

I am not following the meta, so could you please explain

>Windows is dead.

Re: Meta projected 10% of 2024 revenue came from scams

#292

Post by doctorpangloss »

whamlastxmas wrote: post #237
zahlman wrote: post #193

Earlier quoted context omitted.

> israel sponsored ads assuring me people in gaza are not starving at all and completely healthy I've never seen anything like this and I see the reverse quite a bit.

I only ever see "Pray for the people of Israel" ads which is basically thinly veiled "fuck Palestine" messaging

if only there were some websites, an Ads Library or Ads Transparency Center of some kind, where people could easily verify any or all of this

Re: Meta projected 10% of 2024 revenue came from scams

#294

Post by james_marks »

frankc wrote: post #188
fouronnes3 wrote: post #28

Earlier quoted context omitted.

I don't see how the yearly tech support I do with my parents at Christmas will not one day converge to an outright ban of the internet. I am now demoing the level of sofistication of AI powered scams, telling them that it is now entirely possible they will get a VIDEO CALL from me that's not actually me asking for God knows what in a very convincing way using my face and voice. I am scared and this close to setting u…

We are all going to need to have personal passwords/safe words we don't reveal to untrusted parties for authentication. Or maybe personal retinal scanners? I think personal auth might be an interesting startup to get ahead of this.

So they’ll call you first with the fake video of your mom.

You’ll be suspicious and ask for the pass phrase. The attacker now knows the nature of the protection you setup between you and your mom.

And then the real attack on your mom, with you describing the system you’d agreed to, and claiming you can’t remember the word/phrase.

Better is the Terminator-style lie to see if it gets detected.

Re: Meta projected 10% of 2024 revenue came from scams

#295

Post by bluGill »

carlosjobim wrote: post #219
bluGill wrote: post #76

Earlier quoted context omitted.

I don't understand why the big advertisers don't scream about this. Facebook gets money from whoever, but the scams dilute the effectiveness of real companies that are not trying to scam you.

Real companies don't give a damn about what they are actually doing. Facebook tells them that their ad which nobody clicked on got them 40 000 new customers. The worker who put the ad on Facebook gets a pat on the back from his boss. The boss gets a raise and maybe a promotion. Leadership gets shown numbers of how great advertising on Meta is and doesn't take 5 minutes to check them. If sales are low it is those god…

Yet in the days of newspapers companies collected data to see how well their ads worked. There are a lot of statisticians working in this area - or there were 20 years ago.

Re: Meta projected 10% of 2024 revenue came from scams

#296

Post by charcircuit »

AJ007 wrote: post #283
macNchz wrote: post #16

Alongside a password manager and keeping things up to date, using an ad blocker is truly a foundational security practice these days. The big advertising players simply have all of the wrong incentives to control this problem. They could massively reduce the volume of scams advertised on their networks, but it’d be worse for them on two fronts: they’d have to pay for more moderation, and they’d lose billions in reven…

The night before this story was published I was pondering what percentage of Youtube ads I was watching were scams -- not 100%, but it was higher than 50%. Which raises questions about semi-legitimate looking items might actually be soft scams or some kind of funny billing stuff going on. What percent of the global economy is scams? Sure, the investment manager charging 1% a year to put all of your retirement savings…

>but it was higher than 50%

I don't relate with this at all. I get ads for normal insurance companies, uber eats, air bnb, and gacha games to name a few. None of them are scams, so I can't understand understand why so many people on hacker news complain about scams.

Do you live in a region with barely any ad inventory?

Re: Meta projected 10% of 2024 revenue came from scams

#297

Post by vkou »

doctorpangloss wrote: post #292
whamlastxmas wrote: post #237

Earlier quoted context omitted.

I only ever see "Pray for the people of Israel" ads which is basically thinly veiled "fuck Palestine" messaging

if only there were some websites, an Ads Library or Ads Transparency Center of some kind, where people could easily verify any or all of this

Would anything change if there were?

Re: Meta projected 10% of 2024 revenue came from scams

#299

Post by vkou »

2OEH8eoCRo0 wrote: post #212
koakuma-chan wrote: post #35

Earlier quoted context omitted.

What if you take YouTube to court

Ideally this but Section 230 guarantees that you will lose. The laws need to be changed.

Changed to what? Should dang become legally responsible for any of the bad legal advice I've been giving people on this forum? Should Murdoch go to prison for the lies in the paid advertising that Fox anchors and opinion wonks are doing every day?

Let me take things back a step - it's nearly impossible to hold people who are lying accountable. Surely the platform bears less responsibility than the liars on it?

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