A lot of the guidelines that are used to light a scene for a camera are also quite useful for lighting a room for yourself, just with less light needed as the human eye has a much higher dynamic range than a camera sensor: * Use diffuse light. This usually means multiple light sources bouncing and diffusing light off surfaces (ceilings, walls, etc) or diffusers. * Minimize shadows. Shadows lead to contrast which can…
I agree up until golden hour. It's a very specific style of lighting and isn't any better or worse. It's not the best time to take a picture, it doesn't have the best light. It's a specific kind of light.
This is more just a comment written to get folks who are considering lighting to think critically about it for the first time. The average person plops a bright stand lamp in a corner of the room and calls it a day, maybe with a dimmer if they're a bit advanced. The fact that you have an opinion about golden hour lighting means you're already beyond that point :)