Earlier quoted context omitted.
You missed out the only thing that's actually important: give users a compelling reason to use your site over Google. Google's dominance will never be upended by an incremental improvement.
How do you let the 99.999% of the population know that your site is better? I have seen friends and family now directly search in FB, if it does not return anything satisfactory, they open the very default browser that came with their device and type the query in the address bar, now whatever the default search engine is on their device that came preset gets the traffic. Only people I saw manually typing the url are…
Eg see how chatgpt grew