Earlier quoted context omitted.
This is your tried and true. C level read a magazine, mandatory implementation order, engineer ticks the checkbox and waits for hype to pass so they can remove it.
C level read a magazine, mandatory implementation order A magazine would be an improvement. I worked in a place where the owners were very susceptible to airport billboard ads. Every time they came back from a trip, we would brace for change.
It scares me every time because they wouldn't be splashing out the big bucks for those billboards if they weren't effective, and I absolutely don't want the military (or any other entity engaging in major expenditures) to be making those decisions based on billboards.