Earlier quoted context omitted.
You are torturing the word optimal so I think it is meaningless to discuss that feature. I also reject your view that everything is social tradeoffs. I think it is a extremely narrow perspective that completely ignores culture, norms, and behavior.
That’s literally what it means in this context. Apple puts up with some amount of crime because doing so is optimal for them. Driving crime to zero would cost them more money than it would save.
That doesnt mean it is the best solution theoretically possible.
If I threatened you with the choice between death and paying me money you would probably choose the money. However, surely you think it would be better not to be threatened at all.
I think it is extremely closeminded to think that there is nothing that nothing else could be changed outside of apples control.
It is absurd to think that this is the optimal configuration of society and culture.