I often discuss Jane Street as a great model of employee branding. They do well placed adverts/sponsorships (e.g. Standup Maths[0]), they produce a quite decent quality podcast (Signals and Threads [1]), and they have consistent monthly puzzles [2]. That level of investment in branding only makes sense, I think, at a large size. I'm kind of surprised they only have ~2500 people. [0] https://www.youtube.com/user/stand…
When I first heard of Jane Street, it sounded like Yaron Minsky was going around to MIT and such, high-touch, trying to hire just a few people. And later, things like this blog: https://blog.janestreet.com/author/yminsky/
The only negative thing I recall hearing is Jane Street alumni responsible for the infamous FTX and Alameda Research. I don't know whether the individuals were already fully into hopped-up sociopathic/narcissistic thinking in college, or whether their internship and employment experience contributed.